What are the responsibilities and job description for the Manager, Analytics position at Publicis Health?
Company Description
Publicis Health is the health and wellness vertical of Publicis Groupe, the most-established communications holding company in the world. We are a growing network of 11 brands with 40 agencies worldwide and a population of 3,000 . At Publicis Health, we are uniquely positioned to make an impact through the work that we do in in healthcare marketing and communications, and health isn’t just what we do - it’s who we are.
We believe healthcare marketing is an essential part of healthcare. When you work with us, you join a tight-knit community of award-winning creative directors and clinical trial designers, accomplished data-scientists and media specialists, behavioral science innovators and analytics practitioners; all united around one purpose—to create a world where people are equipped and motivated to take control of their health and well-being.
We share a passion for the life-changing work healthcare industries create, and we believe that together we can move people toward the products and services that will change their lives for the better. Our beliefs and purpose inspire how we take care of our people—prioritizing your health and well-being across every stage of your personal and professional life.
Overview
Job Location: 375 Hudson Street, New York, NY 10014. Telecommuting available from anywhere in the US.
Job Type: Full Time
Responsibilities
Requirements: Employer will accept a Master’s degree in Computer Science, Business Analytics, Engineering, Information Technology or related field and one year of experience in the job offered or one year of experience in any occupation in which the required experience was gained. Position also requires one year of experience in each of the following:
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $72,390 - $109,480 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/25/2025.
Publicis Health is the health and wellness vertical of Publicis Groupe, the most-established communications holding company in the world. We are a growing network of 11 brands with 40 agencies worldwide and a population of 3,000 . At Publicis Health, we are uniquely positioned to make an impact through the work that we do in in healthcare marketing and communications, and health isn’t just what we do - it’s who we are.
We believe healthcare marketing is an essential part of healthcare. When you work with us, you join a tight-knit community of award-winning creative directors and clinical trial designers, accomplished data-scientists and media specialists, behavioral science innovators and analytics practitioners; all united around one purpose—to create a world where people are equipped and motivated to take control of their health and well-being.
We share a passion for the life-changing work healthcare industries create, and we believe that together we can move people toward the products and services that will change their lives for the better. Our beliefs and purpose inspire how we take care of our people—prioritizing your health and well-being across every stage of your personal and professional life.
Overview
Job Location: 375 Hudson Street, New York, NY 10014. Telecommuting available from anywhere in the US.
Job Type: Full Time
Responsibilities
- Research conditions in local, regional, national, or online markets.
- Collaborate with stakeholders to define KPIs and website tracking objectives.
- Build a comprehensive tracking matrix to ensure the website action data is organized and understandable.
- Work on measurement plans to assess the effectiveness of marketing efforts. Leverage website analytics tools to continuously monitor website performance and visitor behaviors.
- Visualize relevant data points to inform the trends and changes in web performance.
- Build and lead periodic client-facing reports to communicate the website performance and marketing effectiveness.
- Manage the reporting process, including organizing internal check-ins to prepare the team for client presentations.
- Provide recommendations for optimizing website performance and marketing strategies based on data insights.
- Streamline and automate the data ETL process for efficiency and data accuracy.
- Serve as a consultant for the internal team and clients, addressing ad-hoc data-related questions or issues.
Requirements: Employer will accept a Master’s degree in Computer Science, Business Analytics, Engineering, Information Technology or related field and one year of experience in the job offered or one year of experience in any occupation in which the required experience was gained. Position also requires one year of experience in each of the following:
- Assist in the gathering and analysis of client requirements for Analytics and BI deliverables with Google Analytics, Google Looker Studio, and Web Analytics.
- Implement tags in Google Tag Manager and monitor website tracking to ensure functionality and accuracy.
- Develop interactive data visualizations that integrate data with a primary focus on B2B behavioral customer data.
- Develop high-quality BI deliverables utilizing BI tools (Tableau or Power BI).
- Deliver customer analyses and insights including customer segmentation, media mix, retention analysis and ROI modeling.
- Utilize Google Big Query to provide centralized management of data and compute resources.
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $72,390 - $109,480 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/25/2025.
Salary : $72,390 - $109,480