Vice President, Programmatic

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes. 
 
Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible. 
 
As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. 
   
How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.  
  
Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.  
  
Open - We value diverse perspectives and new ways of working. 
  
Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.  
 
If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you. 
 
Let's shape the future together. 

The Vice President, Programmatic (VP) leads a team that drives strategic development and execution of programmatic self-served campaigns and digital direct campaigns across channels.  The VP is responsible for generating strategic insights while driving findings across the full suite of the client’s programmatic and digital direct buying activities. The VP, Programmatic serves as the escalation point of contact for clients and internal teams and will work in close partnership with clients, media partners, and internal teams. The VP assists with all campaign activity and deliverables for the team, and facilitates the training and development of the team.

• Manage, train, and develop direct a team of experts, including Directors and Managers, that own programmatic execution of client campaigns
• Assume accountability and ownership of campaign execution for assigned client accounts
• Proactive & consistent communication with client & liaise with strategy, planning, analytics, data architecture, etc. to run point on all digital activity
• Galvanize, motivate, and inspire across the Agency media teams
• Demonstrate collaborative, confident, and persuasive client management skills
• Direct & assist with the daily workflow of all programmatic and digital campaigns, including proposal development, campaign activation and maintenance, and post-buy recaps
• Proactively communicate with Agency media teams to respond to RFPs, build strategic campaign plans, communicate service offerings, and identify and deliver new solutions in a collaborative fashion
• Review client deliverables for quality, ensuring that recommendations and work product are sound and viable
• Understand and effectively communicate the programmatic team's value proposition, technology, and processes as related to the growth of current and prospective agency accounts
• Participate in forecasting exercises for senior management
• Embrace and encourage a culture based on teamwork, collaboration, and intellectual curiosity
• Adopt established account management standards and program management best practices

• 10 years of experience in programmatic media with increasing levels of responsibility
• 7 years of people management and team leadership experience
• Experience working with platforms such as The Trade Desk, DV360, etc.
• Experience working with the digital marketplace, and have a strong understanding of how to negotiate and execute campaigns
• Strong analytics, organizational, and communication skills
• Client facing experience with the ability to identify risks and effectively manage through issues
• Strong project management skills
• Proficiency in Microsoft Office Suite
• Experience in applying social marketing to brand-building & direct response initiatives

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range: $162,000  - 186,000.00 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 09/15/25.

All your information will be kept confidential according to EEO guidelines.

Salary : $162,000 - $186,000