Vice President, Data & Analytics

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

We don’t all look the same, and we don’t expect you to, either. But successful members of the Analytics team at Zenith generally have a passion for emerging tech and media, bring a data-driven approach to decision-making, have a fresh perspective and share it in a positive way, don’t shy away from a challenge, and are always hungry to learn more. We look for prior experience in media analytics, especially digital media. We hope you’re a numbers whiz and know how to bring data to life through a compelling story. You should already be used to representing your team to external clients, since Directors are often the face of our brand.

Vice Presidents will work very closely with their team of Managers to help them stay on track with the day-to-day deliverables of their respective accounts. They also contribute crucial intellectual capital to their teams by coaching and mentoring their teams in designing campaign measurement plans based on their clients’ business needs, and using data to tell great stories. A VP will also formulate a vision for their accounts, and proliferate that vision throughout their team. As such, a VP embodies the roles of mentor, manager, project manager, and inspiring leader, all at the same time. This position reports into the SVP, Analytics.

• B.A. or B.S., preferably in Mathematics, Statistics, Computer Science, Marketing/Advertising or related field
• 10 years of experience working in an Analytics capacity
• 5 years in a managerial and client facing experience
• Agency experience highly preferred
• Knowledge of Digital Media, Marketing/Advertising industries highly preferred
• Experience working with Python, R programming languages
• Experience working with relational databases, SQL
• Experience growing and cultivating Analytics talent
• Ability to communicate complex ideas to both external and internal clients, and ability and comfort with presenting to executive level clients
• Ability to develop frameworks for steering complex analytics projects
• Highly analytical problem solver with a deep curiosity for learning
• Extensive experience with Ad Servers such as DoubleClick, and website analytics tools such as Google Analytics or Adobe Site Catalyst
• Experience with other digital media and analytics tools, Measurement Vendors, BI Software, Relational Databases
• Experience with third party research partners such as GfK, Nielsen and comScore
• Understanding of a broad range of online advertising media channels such as Search, Display Banners, Email, Contextual, and Social, as well as subject matter expertise in at least one of these areas
• World-class customer service skills. Proficiency in assisting clients, partners, and internal team members by comprehending their needs, transforming those needs into inventive solutions, and promptly delivering on those solutions with commitment.
• Experience working with Engineering and Product teams
• Expertise in managing and querying relational databases
• Knowledge of cloud computing environments: AWS, Azure, GCP
• Expertise in ad verification tools such as IAS, Moat, etc
• Expertise in using or analyzing data form DMPs and DSPs
• Expertise in two or more of the following advanced analytics methods: descriptive statistics, predictive statistical methods and machine learning, multi-touch attribution modeling, MMM, cross-device measurement

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.  All your information will be kept confidential according to EEO guidelines.

Compensation Range:   $163,210 - $256,910 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/14/2025. 

Veterans Encouraged to Apply

Salary : $163,210 - $256,910