Senior Associate, Brand Experience

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes. 
 
Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible. 
 
As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. 
   
How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.  
  
Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.  
  
Open - We value diverse perspectives and new ways of working. 
  
Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.  
 
If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you. 
 
Let's shape the future together. 

As a Senior Associate, you will play a critical role in managing the day-to-day media communications for designated brands. Reporting to the Manager, you will contribute to developing and executing media strategies that align with client objectives and overall company goals. This role requires strong collaboration across teams, budget oversight, and leadership in guiding associates.

• Support the development of digital media plans, providing options and recommendations to meet client objectives.
• Oversee accurate budget management, ensuring seamless media activity and consistent client updates.
• Apply a strong understanding of online media fundamentals, including media math, audience targeting, and communication goals (e.g., reach/frequency).
• Utilize industry-standard tools and systems (e.g., MRI, Media Tools, ComScore) to optimize media strategies.
• Conduct research and analyze data to deliver strategic, consumer insights-driven media recommendations.
• Foster collaborative relationships with partner agencies to ensure a streamlined communication process.
• Approach problem-solving with creativity and agility to address client challenges.
• Prepare media authorizations in alignment with approved plans and project requests.
• Deliver informed points of view (POVs) on key client issues and opportunities.

• Advanced proficiency in Excel.
• 1 years of media planning experience, with proficiency in Media Tools preferred. 
• Familiarity with competitive systems like AdViews/Kantar preferred.
• Strong working knowledge of syndicated research tools (e.g., MRI, ComScore).
• Excellent communication, presentation, and teamwork skills.
• Motivated, curious, and solution-oriented with the ability to manage time effectively and adapt to shifting priorities.

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines. 

Compensation Range: $49,305 - $68,530 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3/12/25.

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Salary : $49,305 - $68,530