What are the responsibilities and job description for the Manager, Commerce Media position at Publicis Groupe Holdings B.V?
Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.
Overview
We’re looking for an outstanding Manager—someone who can win the hearts of clients, inspire junior staff, and skillfully juggle multiple pieces of business. This is an opportunity for a digital media star, with RMN experience, to actively drive performance for one of the largest brands on the planet. In this role, you can make a real difference in our clients’ business and our own.
Sound like you? Read on.
Responsibilities
As Manager of Commerce Media, you’ll manage the strategic components within an integrated RMN Search campaign. You will lead a team of Sr Analysts and Analysts within the Digitas commerce Media team to establish performance metrics, report results and foster client and vendor relationships. You’ll identify optimizations, support the build of client decks and attend client meetings as the face of our digital media plans.
Most importantly, you must possess a strong inner drive to bring your RMN expertise across Amazon, Roundel, Walmart Connect, KPM, Instacart, Criteo, Citrus and other key retailer’s search and display offerings to a growing team and enjoy working with some of the finest minds in the industry.
Day to day your role includes:
- Serving as a primary contact for day-to-day clients
- Spearheading the development of search and display strategies and analyses for clients (e.g., keyword recommendation, day-parting, timing/scheduling strategy)
- Support Associate Director in monthly, QBR, MMM reporting deliverables
- Oversee Sr Analysts and Analysts and ensure daily search campaign monitoring, optimization, reporting and testing
- Establishing and driving Retail Media activations best practices to assimilate across tactics and activations
- Maintaining a level of quality assurance and accountability for delivering campaigns and executions with precision
- Write and deliver media strategies, and overseeing the translation of these strategies into final media recommendations
- Ensuring that media deliverables meet and align with client goals and objectives
- Lead retailer and vendor RFPs, with attention to audience targeting strategy and use of best practices
- Overseeing performance forecasts, budget allocations and providing data-based rationale for these recommendations
- Prioritize teamwork and delegating responsibilities
- Providing creative solutions to client challenges
- Lead client facing recaps
- Understanding big picture implications and how insights can be applied in other programs and environments
- Understand and explain attribution model across retail search partners
- Fostering relationship with internal teams (Strategy, DNA and other capabilities) and external teams while managing multiple client stakeholders
- Developing and maintaining quality control procedures for campaign implementations
- Understanding and effectively communicating our value proposition, technology, and processes as related to the growth of current and prospective agency accounts
- Adopting established account management standards and program management best practices
- Plan, organize, and manage all aspects of meetings, from scheduling, developing agendas to follow-up.
- Participating in regular sessions to share and learn new strategies for optimizing and enhancing campaign performance
- Active knowledge sharing with capability and broader agency
- Embracing and encouraging a culture based on teamwork, collaboration, and intellectual curiosity
- Contribute to Commerce COE to support capability development across the agency
- Assisting in the development and documentation of best practices for improving communication and collaboration within the team and the group
Qualifications
- A four-year degree and 5 to 7 years of digital media experience, 4 years of SEM/e-Commerce/Shopper Marketing experience
- Prior experience managing direct report(s) preferred
- Strong familiarity with retail media search activations. A clear understanding of media planning and buying process (multi-channel knowledge and Criteo, Citrus, Instacart, Target, Amazon, Walmart, Kroger, etc. search experience preferred)
- Keen attention to detail and an analytical approach to achieving objectives
- Understanding and experience with campaign automation tools (i.e., Skai (Kenshoo), Pacvue)
- Solid quantitative and research skills, and proven data interpretation capability
- Fluency with Microsoft Office (Word, PowerPoint, Excel).
- Excellent client presence and ability to lead discussions with internal and external leadership
- Strong ability to understand client objectives and how they translate into search and media strategies
- Excellent communication and writing skills—you’re poised, precise, and above all, kind when relating to others
- Willingness to travel as needed – you’re open to new places, new faces and new ideas
Got what it takes? We’d love to hear from you.
Additional information
Digitas is an equal opportunity employer.
Salary : $79,990 - $125,925