Director, Programmatic

At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most – business outcomes. 
 
Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible. 
 
As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet. 
   
How are we different? There are three core values at the center of our approach that help us stay ahead – curious, open, and driven.  
  
Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.  
  
Open - We value diverse perspectives and new ways of working. 
  
Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.  
 
If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you. 
 
Let's shape the future together.  

The Director, Programmatic oversees the development and execution of programmatic campaigns across channels. As the day-to-day point of contact for senior-level partners, the Director facilitates ongoing programmatic education for internal teams and clients, identifies new revenue growth opportunities, and provides team management and strategic insight.

• Motivate and manage programmatic team in the creation, development, and execution of programmatic and general media activations, solutions, and tactics within the DSP/DMP
• Lead the development of clear individual responsibilities/ structured training plans/ team competence/ KPI setting of your team
• Own programmatic strategy and campaign performance
• Direct the execution of brand programmatic deliverables to meet/exceed expectations within budget and time parameters
• Solid knowledge of programmatic landscape – system setups on both DSP & DMP
• Solid programmatic marketplace thought leadership with ability to tie new offerings and innovations to brand/client business objectives while supporting centralized learning agendas
• Reviews MMM results, provide additional context to results relative to programmatic activity, application of learnings against future investments
• Evaluate and select strategic solutions on behalf of select clients
• Leads media negotiations with DSP & DMP partners; consulting with clients and internal stakeholders

• 8 years of experience in Search, Display, Video, Social, and/or Mobile programmatic media buying with increasing levels of responsibility within an agency or media company, including client-facing responsibilities
• 4 years of team management experience
• Ability to strategically plan campaigns from audience determination, through how to best flight and execute campaigns to align with clients strategic goals and KPIs
• Excellent written and verbal communication skills (PPT, visual story telling necessary) allowing individual to explain how programmatic plans were developed, what they entail, and how they were executed
• Deep understanding of the metrics of programmatic, how they interrelate so as to be able to guide a team to effectively leverage those levers
• Programmatic buying and DSP experience; comfortable planning/buying on DSP, working with 1st and 3rd party data
• Working knowledge in technologies such as The Trade Desk, DoubleClick Bid Manager, AOP, AAP and Facebook and X APIs
• Excellent relationship building, diplomacy, and decision-making skills with the ability to think creatively
• Vast understanding of the programmatic and digital marketplace landscape
• Proficiency in Microsoft Office Suite

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range: $119,510 - $163,500 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 06/02/2025.

All your information will be kept confidential according to EEO guidelines. 

Salary : $119,510 - $163,500