Director, Data Science (Audience Solutions Group)

Zenith is a full-service media agency with capabilities and expertise across all channels and disciplines. Zenith is part of Publicis Media, the #1 media buying network in the Americas and #2 globally. As “The ROI Agency,” Zenith’s expertise lies in driving real, tangible business outcomes, not just media metrics, that will have a measurable effect on our clients’ business. Every investment we make has an ROI mindset—not just for our clients, but for our agency at large. We’re focused on driving the maximum value for our people, our capabilities and our media investments for some of the world’s leading brands.

Zenith is looking for a Director, Data Science (Audience Solutions) to join its Data Science practice. We deliver data driven strategic marketing insights to our clients. You will be aligned to one of our clients and work closely with other DS team members, the clients, and colleagues across other disciplines such as: Client Management, Media, Strategy, User Experience, and Technology.

In this role, you will have ownership of data for the client end-to-end and be the data science partner for our client teams. Directors deliver data-driven strategic marketing insights, with assistance from senior team members for high level meetings. Directors are expected to manage their engagements and clearly define project deliverables and timelines.

• Build strategic measurement plans and learning agendas
• Oversee implementation of data strategy, ensuring measurement goals are met and KPIs are effectively captured, and data quality is accurate
• Understands needs and applications of advanced analytical methods and works with Data Science / Engineering / Instrumentation SMEs to ensure projects are planned and executed correctly
• Ensure statistical concepts are built into appropriate projects, and leverage advanced analytic resources or methods when needed
• Provide insight into long-term implications of insights and recommendations across several channels
• Lead cross-capability projects with other teams such as account and product management bringing data capabilities to the overall strategy
• Provide thought leadership by bringing new and innovative ways to improve client’s marketing goals, data sophistication and maturity
• Guide strategy and issue resolution by identifying key issues and objectives for prioritization and buy-in
• Help clients see longer-term opportunities and keep them informed of industry trends, recommending projects based on those trends

Act as a key client partner for clients, understand client strategy and respond to client needs and feedback appropriately

• 7-9 years of experience in Marketing Analytics, Digital Marketing, or a business-related field
• Strong critical thinking skills, and are proactive about questioning the norm and pushing for improvements
• Demonstrated mastery of ad tech, mar tech, and data tools and platforms across multiple channels
• Fully able to organize and prepare well written documents independently, and guide the team in doing the same
• Able to synthesize complex analytical approaches and findings articulately and concisely

Technical Skills

• Expertise in analytics components of one or more marketing or media platforms such as Adobe, Google, or Salesforce
• Data Visualization experience leveraging tools such as Excel, Power BI, Tableau, Data Studio or similar
• Comfortable using one or more programming languages (such as R, Python, or SQL) within a data cloud environment or with a granular data set for data mining, advanced analysis, modeling, or other use cases
• Experience with CRM analytics (Web, App, Push, SMS, Email, Social, etc)

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.  All your information will be kept confidential according to EEO guidelines.

Compensation Range: $ 160,000- $ 165,000. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/15/2025.

Veterans Encouraged to Apply

Salary : $160,000 - $165,000