What are the responsibilities and job description for the Director, Business Intelligence (HCP Media Analytics) position at Publicis Groupe Holdings B.V?
PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.
While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.
Overview
The Director Business Intelligence will leverage extensive experience in data analysis and strategic consulting to lead BI efforts for a large HCP/DTC enterprise clients in the health and wellness industry. This role focuses on utilizing data sources to showcase the business impact of media/marketing campaigns while translating insights into actionable strategic recommendations.
This is a hybrid role requiring 3 days a week in office out of our Philadelphia or NYC locations.
Responsibilities
Build and maintain professional relationships with client teams, ensuring high-quality communications and deliverables.
Collaborate with internal and external stakeholders to develop measurement plans that address client objectives and define program success.
Oversee business rules, engagement parameters, and scoping processes, including vendor proposals.
Manage internal and third-party data sources to ensure timely and accurate delivery of insights.
Analyze data to generate insights and recommendations for program optimization and enhancement.
Create and deliver presentations and reports to clients in person or via teleconference.
Identify opportunities to expand client engagement through consultative selling and support new business pitches.
Provide expertise across HCP and DTC media, data integration projects, scoping/staffing, and third-party partnerships.
Develop measurement frameworks incorporating various analytics methods, KPI evaluations, and actionable recommendations.
Manage multiple client projects concurrently, adapting to diverse needs and opportunities.
Exhibit high emotional intelligence in stakeholder management, fostering effective collaboration.
Qualifications
Bachelor’s degree required (preferably BS in related field); Master’s degree preferred.
7 years’ experience in data/analytics consulting or quantitative marketing/analysis; healthcare/pharmaceuticals experience a plus.
- Must have experience working with Media and HCP/pharma data.
Deep understanding of multi-channel marketing mix utilization.
Advanced skills in project/time management, problem-solving, quantitative analysis, communication, and intellectual curiosity.
Experience recruiting, managing, and developing junior team members.
Proficiency in MS Excel, Word, PowerPoint, and familiarity with BI tools (e.g., Tableau, Datorama).
Willingness to travel up to 15%.
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $140,580 - $178,865 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/1/2025
All your information will be kept confidential according to EEO guidelines.
- #LI-RB4
Salary : $140,580 - $178,865