What are the responsibilities and job description for the Campaign Manager, Central Activation position at Publicis Groupe Holdings B.V?
Publicis Media Exchange (PMX) is the global media platform for Publicis Groupe [Euronext Paris FR0000130577, CAC 40]. PMX is an omnichannel activation powerhouse that drives smart application of investment through leveraging scale, marketplace innovation, deeper partnerships and intelligence. PMX is at the forefront of the converging marketplace executing data-informed, tech-enabled media to help marketers connect with consumers in a measurable way.
Overview
Publicis Media’s Central Activation team supports PM Agency clients by executing paid social campaigns to meet performance goals across a variety of platforms. This role will focus on supporting Publicis’s largest clients.
The Campaign Manager’s role is accountable for the successful implementation & execution of paid social campaigns for Publicis Media clients.
The ideal candidate should be familiar with buying ads on paid social media platforms, such as Meta, TikTok and Pinterest. S/he will also have experience campaign management, particularly building campaigns, replacing creative and implementing data-driven performance optimizations.
Responsibilities
• Support multichannel paid social campaigns while troubleshooting campaign delivery and performance issues
• Conduct full analysis of campaign performance and optimizations
• QA campaigns to ensure flawless, on-time campaign launches
• Work with internal teams to provide clients with paid social media recommendations and optimization strategies that align with objectives
• Traffic all creatives in-platform and set up campaigns prior to launch date
• Share knowledge of and track updates in media buying platforms and industry news
• Analyze campaign performance and implement tactical media optimizations
• Provide clients with paid social media recommendations and optimization strategies that align with objectives
• Deliver input on campaign activation approaches and methods to help establish success metrics and KPIs
Qualifications
- You have 5 years of overall experience post-high school graduation. Be it higher education, work related or a mix. Associate and Bachelor degrees are welcome, but not required.
- 2-3 years of experience (including Internships) building paid social campaigns
- 2-3 years of experience (including internships) in media industry or marketing
- Proficient-to-advanced Excel expertise
- Excellent written and verbal communication skills
- Excellent relationship building, diplomacy, and decisionmaking skills with ability to think creatively
- Proficiency with Microsoft Office suite
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range: $59,850 - $78,800 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 6/5/2025
Salary : $59,850 - $78,800