Demo

Associate Director, Social Strategy

Publicis Groupe Holdings B.V
New York, NY Full Time
POSTED ON 9/3/2025
AVAILABLE BEFORE 6/2/2026
Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign’s Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world’s leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

 


Overview

 

As a Senior Social Strategist working across multiple projects, you’ll live at the intersection of media, creative, analytics, social, and content. Success in this role will hinge on careful guidance of junior team members, upbeat communication across internal teams, clients, and partners, and a strong background in strategic storytelling and research.

 

Sound like you? Read on.


Responsibilities

Day-to-day, your role includes:

  • Developing smart strategies for clients
  • Sourcing, planning and implementing social and content programs
  • Helping build and deploy influencer strategies
  • Developing thought leadership pieces and other editorial material
  • Keeping a firm pulse on pop culture, entertainment events and other opportunities for our clients to make waves in social
  • Building strong relationships with third party content providers and website in professional networking arenas - attending/speaking at relevant events

Qualifications

 

We’re looking for strong, impactful work experience, which typically includes:

  • 4 to 6 years of digital experience in advertising, entertainment, newsroom or content fields—if you have social, PR or publishing experience, even better
  • A strong understanding of media planning, distribution and content syndication
  • Expertise with innovative, entertainment-based social media programs
  • Experience living in the social media universe—you’re in-the-know on all social platforms
  • Excellent research and writing skills—creating smart content quickly (please include links to examples of your work in your application)
  • The ability to develop positive relationships with internal and external partners, including directly managing junior team members
  • A nose for new technology, new content solutions, social media events and developments—plus a strong connection with entertainment and pop culture
  • An ear for consumer insights—you get what makes people tick
  • Backing up creative ideas with sound analytical reasoning
  • Willingness to travel—you’re open to new places, new faces and new ideas

 

Got what it takes? We’d love to hear from you.


Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 
 
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
 
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
 
Compensation Range: $79,990 - $125,925 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 7/15/25.
 
All your information will be kept confidential according to EEO guidelines. 
 
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#DNI

Salary : $79,990 - $125,925

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