What are the responsibilities and job description for the Analyst, SEO & AI Search position at Public Storage?
Company Description
Since opening our first self-storage facility in 1972, Public Storage has grown to become the largest owner and operator of self-storage facilities in the world. With thousands of locations across the U.S. and Europe, and more than 170 million net rentable square feet of real estate, we're also one of the largest landlords.
We've been recognized as A Great Place to Work by the Great Place to Work Institute. And, our employees have also voted us as having Best Career Growth, ranked us in the Top 5% for Work Culture, and in the Top 10% for Diversity and Inclusion.
We're a member of the S&P 500 and FT Global 500. Our common and preferred stocks trade on the New York Stock Exchange.
Public Storage is the nation’s leading self-storage provider, recognized for its iconic orange doors and commitment to delivering simple, reliable solutions to millions of customers across the country. We are expanding our creative team to enhance our consistent and engaging visual brand presence.
Job Description
The Analyst, SEO & AI Search will support Marketing teams by analyzing search performance across traditional SEO and emerging GenAI-driven search ecosystems. This role focuses on monitoring our presence in AI-powered search experiences, assessing how these environments influence visibility and traffic, and delivering insights that improve discoverability and alignment with evolving search behaviors.
Success in this role requires staying informed on AI search, LLM behavior, SEO, and emerging trends so our reporting and strategies evolve with new technologies.
Responsibilities
Monitor how AI-driven search experiences interpret and present our brand and content
Report on GenAI-related visibility and traffic patterns and identify opportunities to strengthen our presence in AI-driven search engines
Support SEO initiatives including keyword research, on-page reviews, structured data/schema enhancements, and performance tracking
Collect and analyze search performance data using tools such as Google Analytics, Google Search Console, and Google Business Profile
Develop recurring reports and dashboards to present SEO and AI-related insights
Conduct ad-hoc analyses to investigate out-of-pattern trends in search performance, AI-driven traffic impact, or emerging search issues.
Translate findings into clear, actionable recommendations for system changes and strategic projects
Design and create reporting materials to support strategic planning and cross-functional decision-making
Stay current on advancements in SEO, AI search, LLM behavior, and evolving discovery models
Qualifications
Bachelor’s degree in Business, Analytics, Marketing, Computer Science, or Mathematics
Minimum 2 years of experience in business analytics and data analysis
Proficiency with one or more of the following tools/platforms:
Google Cloud Platform
Google Marketing 360 Suite (Google Analytics, Google Ads, BigQuery, Data Studio)
Profound, SEMrush, Ahrefs, Google Search Console
Tableau
Microsoft Excel
Python and/or R (bonus)
Ability to extract and manipulate data within SQL
Detail-oriented, organized, and a self-starter with strong multitasking skills
Ability to work efficiently under pressure, meet deadlines accurately, and work independently with professionalism
Additional Information
Workplace
- One of our values pillars is to work as OneTeam and we believe that there is no replacement for in-person collaboration but understand the value of some flexibility. Public Storage teammates are expected to work in the office five days each week with the option to take up to three flexible remote days per month.
Public Storage is an equal opportunity employer and embraces diversity. We do not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, or any other protected status. All qualified candidates are encouraged to apply.
**Sponsorship for Work Authorization is not available for this posting. Candidates must be authorized to work in the U.S. without requiring sponsorship now or in the future** This role is onsite in the Plano/Frisco area.
