Tour Manager – National Sampling Tour (Fall/Winter 2025)

Overview

Type: CONTRACT Department: Production  Location: Fly-in/Fly-out; sourcing talent in Atlanta, Cincinnati, Denver, New York, and    Chicago (U.S. tour – travel, lodging, and per diem fully covered) 

Overview Public Label Agency is hiring a Freelance Tour Manager to lead a multi-city experiential sampling tour for a high-end chocolate brand client. The tour will activate across several major U.S. cities and is designed to engage consumers through immersive sampling moments, branded touchpoints, and interactive on-site experiences. 

As the on-site lead, you’ll be responsible for managing all aspects of the daily event experience - from setup to teardown, while overseeing event staff, ensuring brand integrity, and acting as a liaison for agency, venue, vendor, and client teams. This is a fly-in/fly-out freelance position with all travel expenses, accommodation, and per diem fully covered. 

Key Responsibilities 

• Lead daily on-site operations including load-in, activation, and breakdown 

• Manage teams of local Brand Ambassadors at each event stop 

• Oversee refrigerated product handling and high-volume sampling 

• Ensure all branding, signage, and visual displays are correctly implemented 

• Serve as point person for agency, client, venue, and vendor communication 

• Track key performance metrics (e.g., interactions, samples distributed, QR scans) 

• Support pre-tour training and material preparation 

• Collect and submit post-event documentation including photos and recaps 

• Troubleshoot and manage on-the-ground logistics or last-minute needs 

Qualifications 

• 4 years of experience in field marketing, live events, or touring programs 

• Proven experience leading staff and managing event logistics 

• Strong problem-solving and communication skills 

• Highly organized, reliable, and adaptable in dynamic environments 

• Comfortable with product handling and consumer engagement 

• Valid driver’s license and clean driving record 

• Physically able to lift and set up event materials (30 lbs) 

• Familiarity with event reporting processes and recap tools is a plus 

Expectations 

• Must be available for all tour stops and pre-tour prep 

• Flexibility to work weekends, early mornings, or evenings based on event needs 

• Fly-in/fly-out schedule; travel, lodging, and per diem provided by agency 

• Public Label team members will provide support in select cities 

• Anticipated average of 40 hours/week with variations depending on tour schedule 

Tour Schedule (Including Travel Days) 

• Atlanta, GA – Training & Tour Prep: Starting Sept 8 (includes paid training) 

• Cincinnati, OH – Major Food & Culture Festival: Sept 17–22 

• Denver, CO – Heritage Event Activation: Sept 25–29 

• New York, NY – Sports & Entertainment Event: Oct 10–12 

• Chicago, IL – Iconic Holiday Market: Dec 4–8 

Equal Employment Opportunity Statement  At Public Label Agency, we are committed to creating a diverse and inclusive workplace where everyone feels valued, respected, and empowered to thrive. We are proud to be an equal opportunity employer and do not discriminate against any employee or applicant based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, age, disability, marital status, veteran status, or any other characteristic protected by applicable law. 

If you require accommodation during the recruitment process, please let us know, and we will work with you to meet your needs. 

We thank all candidates for their applications but only those shortlisted for the role will be contacted. 

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