What are the responsibilities and job description for the Senior Market Manager position at Public Label?
About Public Label
Public Label is a North American creative agency that hacks culture to drive ideas, amplify growth, and foster strong connections between brands and people. We create fully integrated campaigns spanning brand strategy, experiential marketing, retail engagement, digital content, social media, and more.
At Public Label, we pride ourselves on fostering a vibrant, collaborative, and inclusive culture where team members can do their best work and push creative boundaries.
About The Role
Public Label is seeking a Senior Market Manager to lead field execution across some of the highest-volume and most complex markets within the Moët Hennessy national field program. This role oversees event activation, staffing, logistics coordination, allocation pacing, and market-level operational excellence. Senior Market Managers manage multiple sub-markets, high-density program activity, and elevated strategic demands.
This position requires strong operational acumen, advanced communication skills, and the ability to anticipate market needs, resolve issues proactively, and influence stakeholders across a large footprint.
Primary Responsibilities
Field Execution & Market Leadership
Must be legally authorized to work in the United States
Equal Employment Opportunity
Public Label Agency is dedicated to fostering an inclusive and equitable workplace. We celebrate diversity and are committed to providing equal opportunities regardless of race, gender, orientation, disability, or any other protected status.
If you require accommodations during the recruitment process, please let us know.
We appreciate all applications; however, only shortlisted candidates will be contacted.
Public Label is a North American creative agency that hacks culture to drive ideas, amplify growth, and foster strong connections between brands and people. We create fully integrated campaigns spanning brand strategy, experiential marketing, retail engagement, digital content, social media, and more.
At Public Label, we pride ourselves on fostering a vibrant, collaborative, and inclusive culture where team members can do their best work and push creative boundaries.
About The Role
Public Label is seeking a Senior Market Manager to lead field execution across some of the highest-volume and most complex markets within the Moët Hennessy national field program. This role oversees event activation, staffing, logistics coordination, allocation pacing, and market-level operational excellence. Senior Market Managers manage multiple sub-markets, high-density program activity, and elevated strategic demands.
This position requires strong operational acumen, advanced communication skills, and the ability to anticipate market needs, resolve issues proactively, and influence stakeholders across a large footprint.
Primary Responsibilities
Field Execution & Market Leadership
- Lead premium field execution across high-volume, multi-market territories
- Manage complex scheduling, staffing, and logistics needs across multiple sub-markets.
- Ensure consistent adherence to brand standards, legal requirements, and sampling protocols.
- Troubleshoot in-market issues and provide proactive solutions.
- Ensure compliance requirements (permits, certifications, training) are met for all events.
- Serve as the primary day-to-day contact for Moët Hennessy market stakeholders.
- Lead all client communications and calls
- Provide client with weekly reporting and insights
- Main a strong understanding of market performance across all program KPIs
- Partner closely with the Field Execution Manager, logistics, EMI, and account teams.
- Provide timely communication of risks, escalations, and market updates.
- Support elevated internal and external presentations and business reviews.
- Partner closely with local logistics team members and/or vendors to ensure timely delivery, routing, and retrieval of assets, POS materials, product, and equipment for all scheduled activations.
- Communicate logistics needs proactively to the Field Execution Manager and centralized logistics team to prevent disruptions.
- Ensure all logistical partners understand activation requirements, timelines, and compliance standards for premium Moët Hennessy programs.
- Partner with recruitment to identify, hire, and train local brand ambassadors to ensure strong field execution in assigned markets.
- Coordinate staffing needs and scheduling to ensure adequate coverage for all activations.
- Ensure brand ambassadors understand activation requirements, sampling protocols, compliance expectations, and reporting standards.
- Monitor brand ambassador performance in-market and escalate any quality, compliance, or behavioral concerns to the Field Execution Manager and recruitment team.
- Ensure timely submission of recaps, photos, and required documentation from brand ambassadors.
- Support staffing-related administrative tasks, including reconciliation of staffing hours, event claims, and reimbursement submissions.
- Support all incremental and ad hoc activation requests within assigned markets, including staffing, logistics coordination, and event readiness.
- Communicate timing, feasibility, and any required adjustments to the Field Execution Manager.
- Ensure incremental activations meet brand standards and are reported accurately.
- Manage quarterly and annual allocation pacing for high-volume territories.
- Analyze market data to forecast needs, identify trends, and optimize performance.
- Ensure accurate activation tracking, forecasting, and reporting.
- Provide field operations insights that shape national program strategy and channel segmentation.
- Support special programming, high-profile initiatives, and premium event execution by outlining operational requirements and workflows.
- Recommend improvements to logistics integration, staffing processes, and data/reporting systems.
- Act as the operational liaison between the account team, EMI operations, production/logistics, and Market Managers.
- Communicate workflow updates, operational changes, and upcoming priorities clearly and consistently.
- Support onboarding of new Market Managers or coordinators by educating them on operational tools and processes.
- Ensure all stakeholders remain aligned on timing, expectations, and deliverables.
- 5-8 years of experience in leading field marketing, experiential production, or event execution, including managing high-volume or multi-market territories.
- Proven experience leading complex, multi-layered activations with elevated client expectations and operational demands.
- Strong understanding of both on-premise and off-premise environments, including compliance and regulatory nuances.
- Demonstrated ability to manage staffing, budgeting, allocation pacing, and regional forecasting.
- Exceptional communication, presentation, and relationship-building skills with the ability to influence internal and external stakeholders.
- Advanced organizational and prioritization abilities under tight deadlines while managing multiple markets.
- Experience partnering with cross-functional teams (logistics, operations, recruitment, account).
- Proficiency with Microsoft Office Suite (Excel, PowerPoint, Outlook) and collaboration tools such as SharePoint, Teams, Zoom, and Slack.
- Strong analytical and problem-solving skills with the ability to anticipate challenges and propose solutions.
- Ability to work independently and make informed decisions in a fast-paced environment.
- Ability to work remotely with reliable internet and a professional workspace.
- Comfortable operating in a virtual-first environment while managing multiple high-volume markets.
- Travel up to 20-30%, including periodic travel to high-priority markets for training, market visits, premium activations, or program oversight.
- Ability to lift and transport event materials (up to 50 lbs) as needed for market support.
- Ability to work evenings or weekends based on the timing of program activations or high-demand seasonal windows.
- Ability to stand for extended periods while supporting or supervising activations, when required.
Must be legally authorized to work in the United States
Equal Employment Opportunity
Public Label Agency is dedicated to fostering an inclusive and equitable workplace. We celebrate diversity and are committed to providing equal opportunities regardless of race, gender, orientation, disability, or any other protected status.
If you require accommodations during the recruitment process, please let us know.
We appreciate all applications; however, only shortlisted candidates will be contacted.