What are the responsibilities and job description for the Search Engine Optimization Analyst position at PTR Global?
📢 Hiring: Senior Analyst – Organic Search (SEO Analytics) | W2 Only
📍 Location: Boston, MA / Portsmouth, NH (Hybrid – 2 days onsite preferred)
💻 Remote: Open if no local candidates identified
📅 Duration: 12 Months (Contract-to-Hire)
🔍 About the Role
We are seeking a Senior Analyst – Organic Search to join a leading financial services organization and play a key role in shaping the future of SEO and digital discovery.
This role will drive SEO analytics, performance measurement, and strategic insights across traditional search and emerging GenAI-powered search platforms—helping the business improve visibility, engagement, and overall digital performance.
💼 Key Responsibilities
- Own SEO performance measurement across digital properties
- Build and maintain dashboards using:
- Power BI
- Google Search Console
- Adobe Analytics
- Analyze rankings, traffic, and visibility trends to drive optimization strategies
- Develop and maintain SEO valuation frameworks to connect performance to business outcomes
- Partner with cross-functional teams (Marketing, Analytics, UX)
- Conduct competitor analysis and market research
- Support reporting (MORs) and organic traffic insights
🚀 Strategic Impact
- Integrate SEO into broader marketing strategies with Paid Media & Analytics teams
- Analyze emerging trends in GenAI search platforms like:
- ChatGPT
- Perplexity AI
- Google Gemini
- Evaluate social and discovery signals (Reddit, TikTok, YouTube) impacting SEO
- Drive experimentation and advanced analytics to improve search performance
🛠️ Required Skills & Experience
- 5–7 years of experience in SEO Analytics / Digital Marketing Analytics
- Strong expertise in SEO tools and platforms (Google Analytics, Search Console, etc.)
- Advanced analytical skills with ability to translate data into insights
- Strong communication and storytelling skills (PowerPoint)
- Experience working in enterprise or data-driven environments
➕ Preferred Qualifications
- Experience with SEO tools like Ahrefs, SEMrush
- Working knowledge of SQL, Python
- Background in Financial Services, Insurance, eCommerce, or SaaS
- Strong understanding of search algorithms and ranking signals
📌 Interview Process
- 2–3 rounds (Video Interviews)
🚫 Important Notes
- W2 Only – No C2C / No Third-Party Vendors
- Hybrid preferred (Boston / Portsmouth), remote considered if needed
- Strong focus on SEO analytics data-driven decision making