Digital Asset Manager

Job Description:

Job Summary:

• Responsible for overseeing, maintaining, and organizing the digital asset library within Adobe Experience Manager (AEM) Assets.
• Collaborate with creative, marketing, and brand teams to understand asset needs and usage patterns.
• Serve as lead maintaining the Adobe Experience Manager (AEM) library, establishing metadata standards, and supporting creative and marketing teams with the tools and access they need to do their best work.

Responsibilities:

Develop and enforce metadata schemas, controlled vocabularies, and taxonomy standards

• Define and improve asset ingestion and tagging workflows
• Monitor and improve asset discoverability through consistent metadata governance and enforcement
• Evaluate existing tool stack and recommend enhancements or improved integrations to support downline workflows
• Create, deliver, and maintain user training and system documentation
• Manage user permissions and ensure appropriate access across teams
• Track and report on asset usage, trends, and performance using available analytics tools
• Assist with rights management and asset lifecycle planning
• Contribute to digital asset governance strategy and best practices
• Develop and maintain Digital Asset Management (DAM) governance documentation, policies, and best practices to ensure consistency, compliance, and system trust
• Serve as a subject matter expert and advocate for asset reuse, metadata quality, and digital asset governance across the enterprise
• Develop and support a DAM Center of Excellence by facilitating stakeholder engagement, training, certifications, and cross-team knowledge sharing
• May perform other duties as directed by Employee’s Leaders

Knowledge, Skills, and Abilities:

Knowledge of digital asset management principles and best practices

• Knowledge of digital file types, specifications, and common design formats (e.g., image, video, and document standards)
• Skilled in Adobe Experience Manager (AEM) Assets or a comparable enterprise DAM system
• Skilled in organizational principles with a high level of attention to detail
• Skilled in written and verbal communication, with the ability to train and support users of varying technical skill levels
• Ability to have a collaborative mindset and work across departments with diverse needs
• Ability to build or support content governance strategies, including data dictionaries and metadata compliance
• Ability to act as a reference point for asset access, training, and lifecycle knowledge across enterprise teams