What are the responsibilities and job description for the Digital Marketing and Content Strategist position at PS Seasoning?
AI-Aided Content Marketer
About The Role
This is a new kind of marketing role. You’ll use AI tools as your primary production method and bring strategic judgment, brand sensibility, creative writing, and analytical rigor that AI can’t. You’ll own the daily output engine for email, blog/SEO, and ad creative while also overseeing the internal processes and team that executes on your vision for producing original photography and video to feed generative tools.
Key Responsibilities
Content & Campaign Execution
Required
PS Seasoning is a growing company that values innovation, creativity, and execution. Our teams have the autonomy to make an immediate impact and work in a passionate, food-forward culture with customers who love what we create. When you join the PS family, you’ll receive: Competitive Pay
About The Role
This is a new kind of marketing role. You’ll use AI tools as your primary production method and bring strategic judgment, brand sensibility, creative writing, and analytical rigor that AI can’t. You’ll own the daily output engine for email, blog/SEO, and ad creative while also overseeing the internal processes and team that executes on your vision for producing original photography and video to feed generative tools.
Key Responsibilities
Content & Campaign Execution
- Write and publish SEO/AIEO-optimized blog posts and recipe pages, applying editorial judgment for personal targeting, brand voice, and product accuracy, driving specific search engine and LLM optimization strategies.
- Build and send email campaigns,and manage lifecycle flow builds to meet strategic email goals and metrics.
- Produce ad creative, social assets, and promotional graphics using AI-assisted design tools in support of D2C e-commerce sales plans.
- Build and maintain the AI creative workflow system, including measurement and ongoing optimization.
- Execute the full-year campaign calendar with personal-segmented content across email, blog, social, and advertising.
- Manage/maintain the campaign calendar, filling it with personal‑segmented content across email, blog, social, and advertising, and lead the content planning process for content creation with photographer/videographer, chef, product development, social media, communications, and other team members.
- Oversee/lead content shoots to develop content to feed campaigns and calendar programs.
- Collaborate with the Creative Manager on brand consistency, with our photographer/videographer on content integration, and social media and earned media channel owners.
Required
- 3 years in content marketing, growth marketing, ora hybrid digital marketing role.
- Demonstrated AI tool proficiency and genuine passion for AI-enabled content and workflow development.
- Strong writing and editing skills with the ability to adapt tone across different customer personas.
- Proficiency in at least one email platform (Klaviyo strongly preferred) including campaign builds, flow architecture, and segmentation.
- Working knowledge of Shopify Plus (or comparable e-commerce platform) including app management and basic analytics.
- Comfort with data: you can build dashboards, interpret trends, and turn analytics into action.
- Design sensibility-understanding oflayout, typography, color, and visual hierarchy-with workingproficiencyin Canva or comparable tools.
- Self-directed with strong project managementinstincts;you can own an editorial calendar, production queue, and tech stack without daily supervision.
- Travel between PS Seasoning locations, Richfield, Iron Ridge and Hartford may be required
- Experience building and optimizing Klaviyo flows and automated email sequences.
- Familiarity with Shopify app ecosystem, Liquid theme basics, and CRO tools.
- Experience with SEO/AIEOcontent strategy and technical SEO fundamentals (schema, site speed, search console).
- Exposure toprompt engineering, AI workflow building, or automation tools.
- Experience in food, CPG, or specialty e-commerce.
PS Seasoning is a growing company that values innovation, creativity, and execution. Our teams have the autonomy to make an immediate impact and work in a passionate, food-forward culture with customers who love what we create. When you join the PS family, you’ll receive: Competitive Pay
- Health, Dental, Vision & Life Insurance
- 401K with Company Match
- Paid holidays & vacation
- 50% Off Employee Discount
- Employee Appreciation Events
- Delicious Smells
- PS Seasoning is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.