Demo

Public Relations Specialist

PRSSA at UWM
Philadelphia, PA Full Time
POSTED ON 11/8/2026
AVAILABLE BEFORE 12/7/2026
The Public Relations (PR) Specialist, as part of the Communications team, will be responsible for supporting public relations initiatives and other day-to-day communications activities.

Essential Duties And Responsibilities

  • Build and maintain relationships with media contacts and coordinate media inquiries and interviews.
  • Assist in updating and maintaining media contact lists.
  • Assist in monitoring and regularly reporting results of public relations activities.
  • Work closely with the Marketing team, practice groups, and other departments to support public relations needs and initiatives.
  • Develop and produce high‑quality content for press releases, media pitches, the firm’s website, as well as other materials as assigned.
  • Ensure all content aligns with the firm’s brand guidelines and maintain a consistent tone and style.
  • Ensure all content complies with relevant laws, regulations, and firm policies.
  • Leverage AI to generate or improve content. Other projects and duties as assigned.

Knowledge, Skills, And Abilities

  • Strong media relations skills, including the ability to identify newsworthy angles, develop targeted pitches, manage reporter outreach, and secure earned media opportunities.
  • Established relationships with reporters and media contacts relevant to the firm’s key industries and markets.
  • Excellent oral, writing, and project management skills with a strong understanding of AP style.
  • Strong editing and proofreading skills, including ability to improve structure, clarity, grammar, and tone.
  • Attention to detail and strong organizational skills.
  • Experience preparing reports with the ability to organize data, interpret results, identify key takeaways, and communicate insights clearly.
  • Process-oriented mindset, with the ability to follow and help improve workflows, calendars, and tracking systems.
  • Ability to think creatively and strategically about public relations opportunities, media angles, and ways to amplify firm news and thought leadership.
  • Ability to manage multiple projects and deadlines effectively.
  • Demonstrated professionalism, confidence, and sound judgment when communicating with stakeholders.
  • Experience using AI to support content generation and communications projects.

Education And/or Experience

  • Bachelor’s degree required, with a specialization in public relations, communications, English, or an equivalent field.
  • Minimum five (5) years of experience in public relations, preferably within a law firm or professional services environment.

Candidates in Houston, Chicago, and Philadelphia are welcome to apply.

Salary.com Estimation for Public Relations Specialist in Philadelphia, PA
$87,514 to $108,669
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