What are the responsibilities and job description for the Content Writer & Strategist - COMPEL Pro position at Proverbs 31 Ministries?
Location: Hybrid, based in Matthews, NC (must reside in metro Charlotte, NC area)
Hours: 20 hours per week
Status: Non-Exempt
About the Role
The Content Writer & Strategist serves as the primary voice shaper for COMPEL Pro, helping translate vision into compelling, cohesive, and Christ-centered written content. This role is responsible for crafting and coordinating most of COMPEL Pro’s written communications—from social media and emails to website copy and promotional campaigns—ensuring every word moves our members toward growth, clarity, and faithful action.
This position requires both creative excellence and strategic thinking to ensure all written member content is cohesive, on-brand, and aligned with the larger strategy and goals of COMPEL Pro and Proverbs 31 Ministries.
What You’ll Do
- Write general member communications, including onboarding emails, Month at a Glance, and ongoing nurture emails.
- Develop promotional content for programs, writing challenges, campaigns, and special initiatives—including emails, social media posts, website copy, and supporting assets—by crafting messaging adapted for multiple platforms around the same initiative.
- Create and oversee social media content (in partnership with volunteers) to promote the COMPEL Pro membership community, boost engagement, and drive growth initiatives.
- Collaborate with the P31 marketing team to develop social media copy for lead-generation and member-acquisition campaigns.
- Write and refresh member website copy to ensure clarity, consistency, and alignment with COMPEL Pro’s voice and mission.
- Strategize and oversee public blog content, working with volunteer writers to guide themes, provide direction, and maintain editorial consistency.
- Monitor content performance and engagement metrics to identify trends and opportunities to improve effectiveness across platforms.
- Use AI tools responsibly and strategically to support ideation, drafting, optimization, and workflow efficiency—without sacrificing voice, theological clarity, or relational warmth.
- Stay current on best practices in digital writing, content strategy, and audience engagement.
What You’ll Bring
- Alignment with the mission and values of COMPEL Pro and Proverbs 31 Ministries.
- 3 years of proven experience writing compelling content for digital platforms, including email, social media, and websites.
- Strong understanding of marketing copy that motivates readers to take action.
- Ability to think strategically about content while executing excellent writing.
- Familiarity with (and enthusiasm for) using AI tools to support writing and content strategy.
- Strong organizational skills and the ability to manage multiple projects and deadlines.
- Comfort working in a faith-based environment and aligning content with Christian values and mission.
- Willing to receive feedback on writing and refine when necessary.
- Experience working with volunteer writers or contributors is a plus.
Supervisory Responsibilities
This position does not have direct supervisory responsibility but will provide editorial guidance and direction to volunteer contributors.
Physical Demands
This position involves working at a computer the majority of the time.
Benefits Offered:
- 401(k) with company matching
- Employee Assistance Program
- Paid time off on a prorated basis
- 14 paid holidays on a prorated basis
- 1 Wellness day
- Paid Parental Leave
- Extended Sick Leave
- Volunteer time off
- Discount on company resources
- Work-life harmony
Proverbs 31 Ministries is a non-denominational, non-profit Christian ministry that seeks to lead women into a personal relationship with Christ. With Proverbs 31:10-31 as a guide, Proverbs 31 Ministries reaches women in the middle of their busy days through free devotions, daily radio messages, speaking events, conferences, resources, online Bible studies, and training in the call to write, speak and lead others. We are real women offering real-life solutions to those striving to maintain life's balance, in spite of today's hectic pace and cultural pull away from godly principles. Wherever a woman may be on her spiritual journey, Proverbs 31 Ministries exists to be a trusted friend who understands the challenges she faces, walks by her side, encouraging her as she walks toward the heart of God.