Digital Marketing Specialist - SMS

A leading retail brand is seeking a highly skilled Push & SMS Marketing Specialist

This individual will assume day-to-day ownership of Push and SMS planning, execution, optimization, and reporting across two of the company's most important customer engagement channels.

This role is ideal for a data-driven marketer who thrives in a fast-paced environment, possesses exceptional attention to detail, and has hands-on experience managing mobile messaging programs at scale. The successful candidate will work cross-functionally with Marketing, Creative, Analytics, and CRM teams to deliver high-impact campaigns that drive engagement, conversion, and revenue.

Key Responsibilities:

Campaign Strategy & Content Planning

• Own the Push Notification and SMS content calendars, ensuring alignment with brand priorities, product launches, promotions, loyalty initiatives, and seasonal campaigns.
• Develop and communicate channel-specific content direction to internal stakeholders and creative teams.
• Identify content gaps and recommend innovative messaging opportunities that increase customer engagement and channel performance.
• Ensure all messaging aligns with audience segmentation strategies, brand standards, and business objectives.

Campaign Execution & Quality Assurance

• Review campaign content, creative assets, links, targeting, and messaging for accuracy prior to deployment.
• Conduct comprehensive QA testing to ensure flawless customer-facing execution.
• Monitor live campaign launches, validate rendering and functionality, and quickly resolve any issues that arise.
• Partner with cross-functional teams to maintain efficient workflows and timely delivery of campaigns.

Performance Analysis & Optimization

• Analyze campaign performance metrics including click-through rates, conversion rates, engagement, and revenue contribution.
• Leverage historical data and testing results to recommend improvements in messaging, creative, audience segmentation, and send strategy.
• Provide actionable insights that influence campaign planning and optimization efforts.
• Support ad hoc reporting requests and present findings in a clear, concise manner.

Budget Management

• Manage SMS budget allocation and documentation.
• Track invoices and facilitate approval workflows.
• Monitor spending and identify opportunities for efficiency and optimization.

Required Qualifications

• 3 years of hands-on experience managing Push Notification and SMS marketing programs.
• Strong experience with mobile messaging strategy, audience segmentation, campaign execution, and performance optimization.
• Proven experience working within fast-paced retail, eCommerce, or consumer-facing marketing environments.
• Experience using platforms such as:
• Attentive
• Smartsheet
• Adobe Workfront
• ServiceNow
• Strong analytical skills with the ability to interpret campaign performance data and translate findings into actionable recommendations.
• Demonstrated experience managing campaign budgets and related documentation.
• Exceptional attention to detail and quality assurance discipline.
• Excellent verbal and written communication skills.

Preferred Qualifications

• Experience supporting high-volume promotional calendars.
• Background in CRM, retention marketing, lifecycle marketing, or digital marketing channels.
• Experience working cross-functionally with Creative, Marketing, Analytics, and Operations teams.
• Familiarity with experimentation, A/B testing, and optimization methodologies.

The ideal candidate is:

• Detail-oriented and highly organized
• Comfortable operating in ambiguous and rapidly changing environments
• Proactive and solutions-focused
• Data-curious and insight-driven
• Able to balance multiple priorities simultaneously
• Collaborative while maintaining ownership and accountability
• Effective under pressure and tight deadlines
• A quick learner with strong technical aptitude

#PSI1

Pay: $25.00 - $30.00 per hour

Work Location: Hybrid remote in Columbus, OH 43230

Salary : $25 - $30