Marketing Representative / Physician Liaison – Physical Therapy

We are seeking a driven, relationship-oriented Physical Therapy Marketing Representative to grow awareness, referrals, and patient access across our outpatient physical therapy clinics. This role is ideal for someone who thrives in the field, enjoys building trust with physicians, nurses, referral coordinators, case managers, employers, and community partners, and takes pride in creating measurable growth through consistent outreach.

The right candidate is energetic, organized, coachable, and competitive in a healthy way. This is not a sit-behind-a-desk marketing role. It is a field-based relationship-building role focused on expanding referral relationships, increasing new patient opportunities, and representing our brand with professionalism.

Key Responsibilities

• Build and maintain referral relationships with physicians, nurses, office staff, referral coordinators, and other healthcare decision-makers
• Make daily in-person visits to physician offices, specialty practices, urgent care centers, employers, and community partners
• Deliver a consistent message about our services, outcomes, accessibility, and patient experience
• Identify referral opportunities, barriers, and trends within assigned territory
• Develop and execute a weekly territory plan with targeted accounts and follow-up actions
• Track outreach activity, referral conversations, and growth opportunities in the company’s system/process
• Coordinate with clinic leadership to support service line growth and local relationship development
• Represent the company at community events, networking opportunities, and strategic meetings as needed
• Gather market intelligence on competitors, referral patterns, and community needs
• Follow through on commitments quickly and professionally
• Meet or exceed outreach, relationship, and growth goals tied to the position

Requirements

• 2 years of experience in outside sales, physician liaison work, healthcare marketing, business development, or relationship-based account management
• Strong verbal communication and in-person relationship-building skills
• Highly organized with strong follow-up habits
• Comfortable working independently in the field
• Valid driver’s license and reliable transportation
• Ability to travel locally on a regular basis
• Comfortable with performance expectations, scorecards, and measurable goals
• Proficient with email, spreadsheets, and basic CRM/tracking tools
• Professional appearance and communication style appropriate for medical offices and healthcare partners

Preferred Qualifications

• Experience in physical therapy, healthcare, medical sales, physician relations, or provider outreach
• Existing relationships in the local healthcare community
• Experience calling on physician offices, specialists, employers, or referral sources
• Familiarity with outpatient rehab, musculoskeletal care, or patient access workflows
• Proven success growing accounts, referrals, or territory performance

Preferred Traits

• Competitive and self-motivated
• Thick-skinned and resilient
• Coachable and accountable
• Strong listener who can read a room quickly
• Confident without being pushy
• High follow-through
• Professionally persistent
• Motivated by goals, performance, and earning potential

Schedule / Location / Travel

• Full-time
• Primarily field-based within assigned territory
• Some in-office meetings, reporting, and planning required
• Standard business hours with occasional early morning, lunch-hour, or evening networking events as needed
• Local travel required

Compensation

• Base salary: Starting at $45,000
• On-target earnings: Up to $75,000 based on results
• Additional performance incentives tied to measurable outcomes
• Final compensation structure will depend on experience, market knowledge, and track record

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Flexible schedule
• Health insurance
• Paid time off
• Travel reimbursement
• Vision insurance
• Health insurance/Dental/Vision
• Paid time off: 21 Days
• Retirement plan: 3% Match
• Mileage reimbursement/car allowance: 72.5 cents per mile