What are the responsibilities and job description for the Competitive Intelligence Analyst position at Prosperity Life?
Summary
The Competitive Intelligence Analyst is responsible for supporting Prosperity’s Retail Life & Annuity business by collecting, analyzing, and synthesizing competitive, market, and product intelligence across the life insurance and annuities landscape. This role provides critical insights that inform product strategy, distribution enablement, and executive decision making.
This role will report to the Vice President of Intelligence and Enablement, and work closely with partners across Product, Distribution, Marketing, and Finance. The Analyst will take a leading role in developing competitor profiles, tracking market trends, and producing actionable intelligence tools that drive competitive positioning and sales effectiveness.
Major Duties And Responsibilities
The Competitive Intelligence Analyst is responsible for supporting Prosperity’s Retail Life & Annuity business by collecting, analyzing, and synthesizing competitive, market, and product intelligence across the life insurance and annuities landscape. This role provides critical insights that inform product strategy, distribution enablement, and executive decision making.
This role will report to the Vice President of Intelligence and Enablement, and work closely with partners across Product, Distribution, Marketing, and Finance. The Analyst will take a leading role in developing competitor profiles, tracking market trends, and producing actionable intelligence tools that drive competitive positioning and sales effectiveness.
Major Duties And Responsibilities
- Monitor and analyze competitor activity across the life & annuity marketplace, including product changes, pricing shifts, rider updates, distribution moves, and marketing strategies.
- Maintain, update, and enhance comprehensive competitor profiles, including SWOT analyses and product comparison summaries.
- Track industry news, regulatory developments, earnings releases, investor presentations, and Bureau of Insurance filings, interpreting implications for Prosperity.
- Develop and maintain market heatmaps, benchmark dashboards, and competitive positioning tools to support Product and Distribution leadership.
- Create battlecards, sales enablement materials, and competitive positioning guides for internal and external wholesalers.
- Provide insights and recommendations that support product enhancements, market strategies, distributor conversations, and business development opportunities.
- Prepare regular intelligence briefs for senior leadership, summarizing key trends, threats, and opportunities.
- Work cross functionally with Product, Marketing, Distribution, and Finance to align intelligence with business priorities.
- Respond to competitive inquiries from Sales and Relationship Managers, including large case support.
- Proactively identify market patterns, disruptive activity, and emerging trends and propose recommended actions.
- Support continuous improvement of intelligence processes, databases, and reporting methodology.
- A high degree of curiosity, initiative, and strategic thinking is required.
- None
- 5 years’ experience in competitive intelligence, market intelligence, product, distribution, or research within the life insurance and annuities industry.
- Strong working knowledge of annuity and life product structures (Fixed, FIA, crediting strategies, compensation structures).
- Experience with CI tools & industry databases (e.g., Morningstar Annuity Intel, Beacon, Wink Intel).
- Ability to interpret competitor rate sheets, statutory filings, product updates, earnings calls, and regulatory changes.
- Strong analytical, financial, and critical thinking skills; ability to structure insights from incomplete or unstructured information.
- Exceptional PowerPoint and Excel skills; ability to build clear, concise executive ready materials.
- Strong written and verbal communication skills, including synthesizing complex information for business audiences.
- Proven ability to partner cross functionally and influence without authority.
- Experience supporting sales, distribution, or product teams preferred.