What are the responsibilities and job description for the Marketing Coordinator position at Prosper Physical Therapy Specialists?
Company Description
At Prosper PTS, we believe physical therapy should be personal, effective, and empowering. Located in Cary, NC, our clinic offers one-on-one, orthopedic PT and specialty services including pelvic health. We're looking for people who share our passion for helping the community thrive.
Role Description
Relationship Development
• Identify and build relationships with PCPs, orthopedic practices, chiropractors, pain management providers, urgent care centers, and specialty physicians
• Conduct in-person visits to introduce the clinic, our providers, and our services
• Develop partnerships with local gyms, trainers, high schools, club sports programs, and community organizations
• Maintain consistent follow-up with referral sources to nurture long-term relationships
• Represent the clinic professionally at community and networking events
Referral Growth & Business Development
• Execute weekly outreach plans to expand our referral base
• Track and analyze referral trends and identify growth opportunities
• Identify underserved specialties or niche opportunities (e.g., post-op rehab, sports performance, vestibular, pelvic health)
• Coordinate provider meet-and-greet visits and clinical education sessions
• Assist in developing strategic outreach campaigns aligned with clinic growth goals
Marketing & Brand Representation
• Deliver branded materials including brochures, business cards, and outcome data sheets
• Clearly articulate the clinic's differentiators and value proposition to prospective referral sources
• Promote new programs, specialty services, and provider additions
• Maintain consistent messaging aligned with our clinic mission and standards
Community Engagement
• Coordinate clinic participation in local health fairs, athletic events, and community initiatives
• Develop relationships with athletic directors, coaches, and fitness leaders
• Identify sponsorship and speaking opportunities to enhance clinic visibility
• Support coordination of workshops and injury-prevention seminars
Qualifications
• A natural relationship-builder who enjoys meeting new people and representing a brand you believe in
• Organized and self-motivated — you can manage your own schedule and outreach pipeline
• Comfortable working independently in the community (most work is done outside the clinic)
• Excellent communicator, both in-person and in writing
• Familiarity with the healthcare, fitness, or wellness space is a plus — but not required
• Valid driver's license and reliable transportation required (mileage reimbursed)