What are the responsibilities and job description for the Marketing & Design Specialist position at Prosource?
Description
Prosource, the region’s leading business technology solutions provider, has been awarded a Top Workplaces 2024 honor by The Enquirer. The list is based on employee feedback gathered through a third-party survey administrered by employee engagement technology partner Energage, LLC. The anonymous survey uniquely measures 15 drivers of engaged cultures that are critical to the success of any organization including alignment, execution, and connection, just to name a few.
Job Title: Marketing & Design Specialist
Major Goals And Responsibilities
The Marketing & Design Specialist is a versatile and creative professional responsible for developing and executing integrated marketing strategies that drive brand engagement and achieve business objectives. This role requires a unique blend of design acumen, copywriting prowess, and project management skills. The Specialist will design visually engaging content, craft compelling narratives, and help coordinate events, all while ensuring consistent brand messaging and alignment with strategic goals.
Requirements
Essential Skills
Visual Design And Brand Management
Event and Project Management:
Director, Technology Alignment; Leadership Team; Sales and Marketing Coordinator(s); Sales Management Team; Account Managers; HR Manager; Recruitment and Talent Acquisition Manager; External Partners and Vendors
Behavioral Traits, Activities, And Skills Required
Industry Knowledge: Strong design, marketing communications, and business acumen
Communication: Excellent verbal and written communication skills to articulate ideas clearly and effectively to various stakeholders
Collaboration: Strong interpersonal skills to collaborate effectively with cross-functional teams, senior-level executives, and external partners
Creativity: Innovative thinking to develop engaging content and communications that resonate with target audiences
Adaptability and Problem Solving: Flexibility to adjust strategies and tactics in response to market trends and organizational needs
Attention to Detail: High level of accuracy and attention to detail in all marketing materials and communications
Resilience: Ability to handle pressure and setbacks with a positive attitude and persistence
Exceptional Copywriting and Editing Skills: Ability to craft persuasive and engaging copy for various platforms and audiences
Project Management: Strong organization skills with the ability to manage and track multiple projects simultaneously
Professionalism: All tasks will be carried out ethically, legally, and professionally
Pre-requisites (i.e. Education, Experience)
Prosource, the region’s leading business technology solutions provider, has been awarded a Top Workplaces 2024 honor by The Enquirer. The list is based on employee feedback gathered through a third-party survey administrered by employee engagement technology partner Energage, LLC. The anonymous survey uniquely measures 15 drivers of engaged cultures that are critical to the success of any organization including alignment, execution, and connection, just to name a few.
Job Title: Marketing & Design Specialist
Major Goals And Responsibilities
The Marketing & Design Specialist is a versatile and creative professional responsible for developing and executing integrated marketing strategies that drive brand engagement and achieve business objectives. This role requires a unique blend of design acumen, copywriting prowess, and project management skills. The Specialist will design visually engaging content, craft compelling narratives, and help coordinate events, all while ensuring consistent brand messaging and alignment with strategic goals.
Requirements
Essential Skills
Visual Design And Brand Management
- Design visually appealing marketing materials, including social media graphics, website banners, event signage, and digital ads, using Adobe Creative Suite (Photoshop, Illustrator, InDesign)
- Maintain and enforce brand guidelines across all marketing materials, ensuring a consistent visual identity
- Collaborate with external vendors and internal teams to produce high-quality design assets
- Develop persuasive and engaging copy for a wide range of marketing materials, including website content, social media posts, email campaigns, event collateral, and digital ads, ensuring alignment with brand voice and marketing objectives
- Manage the creation of and produce high-quality and relevant content (blogs, articles, white papers, case studies) that address the needs of our target audiences; pilot thought leadership program to elevate internal subject matter experts.
- Craft compelling narratives and messaging that resonate with target audiences and drive desired actions
- Edit and proofread all content to maintain high standards of accuracy, clarity, and consistency
Event and Project Management:
- Plan and execute marketing events, including trade shows, conferences, product launches, and webinars, ensuring seamless execution and achievement of event objectives
- Manage marketing projects from concept to completion, including developing timelines and deliverables
- Coordinate with internal teams and external vendors to ensure timely delivery of project components
- Track and analyze event and project performance, providing insights and recommendations for improvement
- Develop and execute social media strategies to increase brand awareness, engagement, and followers across various platforms (Facebook, LinkedIn, Twitter)
- Create engaging social media content, including text, images, and videos, that aligns with brand voice and resonates with target audiences
- Monitor social media channels, respond to comments and messages, and track key performance metrics
- Lead the development of internal and external communication strategies, ensuring alignment with overall business objectives
- Build framework for internal and external communications to identify communication objectives, key messaging, target audience, and appropriate channels, and establish process for review by appropriate stakeholders
- Advise on and contribute to internal communications initiatives alongside leadership, HR, security, and talent/recruitment functions; analyze formal and informal employee feedback with HR to identify opportunities to improve internal communications and employee engagement
- Manage the creation of external communications and marketing messaging across channels including but not limited to: website, social media, and public relations
Director, Technology Alignment; Leadership Team; Sales and Marketing Coordinator(s); Sales Management Team; Account Managers; HR Manager; Recruitment and Talent Acquisition Manager; External Partners and Vendors
Behavioral Traits, Activities, And Skills Required
Industry Knowledge: Strong design, marketing communications, and business acumen
Communication: Excellent verbal and written communication skills to articulate ideas clearly and effectively to various stakeholders
Collaboration: Strong interpersonal skills to collaborate effectively with cross-functional teams, senior-level executives, and external partners
Creativity: Innovative thinking to develop engaging content and communications that resonate with target audiences
Adaptability and Problem Solving: Flexibility to adjust strategies and tactics in response to market trends and organizational needs
Attention to Detail: High level of accuracy and attention to detail in all marketing materials and communications
Resilience: Ability to handle pressure and setbacks with a positive attitude and persistence
Exceptional Copywriting and Editing Skills: Ability to craft persuasive and engaging copy for various platforms and audiences
Project Management: Strong organization skills with the ability to manage and track multiple projects simultaneously
Professionalism: All tasks will be carried out ethically, legally, and professionally
Pre-requisites (i.e. Education, Experience)
- 5-7 years in marketing/design/communications roles, including experience in B2B settings, with track record of success in brand management, content development, and internal/external communications
- Experience managing external vendors preferred
- Bachelor's degree in marketing, design, communications, or related field
- Must provide strong portfolio showcasing design skills
- Proficient in technology platforms and software applications relevant to this position, i.e., Microsoft Office Suite, Adobe Creative Suite, web content management systems, CRM tools, social media and other digital platforms, and project management tools
- Base salary and bonus plan performance compensation
