What are the responsibilities and job description for the Growth Product Manager position at ProSites?
Description
Job Description
You will be the founding Growth Product Manager and builder of our first growth squad. Your mandate: stand up the operating system (people, process, cadences, tooling) and deliver measurable outcomes across acquisition, activation, engagement, retention, and monetization. You combine leadership and operational excellence with deep product intuition, sharp analytics, and relentless curiosity. You move fast without breaking quality—establishing the ceremonies, standards, and guardrails that let the team ship at high velocity and a high bar.
Key Responsibilities
Leadership & Partnership
Must-Haves
Job Description
You will be the founding Growth Product Manager and builder of our first growth squad. Your mandate: stand up the operating system (people, process, cadences, tooling) and deliver measurable outcomes across acquisition, activation, engagement, retention, and monetization. You combine leadership and operational excellence with deep product intuition, sharp analytics, and relentless curiosity. You move fast without breaking quality—establishing the ceremonies, standards, and guardrails that let the team ship at high velocity and a high bar.
Key Responsibilities
Leadership & Partnership
- Stand up our first growth squad: charter, working model, roles, and interfaces with Product, Engineering, Design, Data, Product Marketing, and SEO.
- Lead the cross-functional squad; set clear strategy, goals, success metrics, and decision frameworks. Create clarity and momentum.
- Coach for autonomy and accountability; model crisp written comms, disciplined prioritization, and bias to action.
- Drive alignment with Go-to-Market (GTM) on Product Qualified Lead (PQL) / Marketing Qualified Lead (MQL) definitions, handoffs, and lifecycle triggers to reduce time-to-value and improve win rates.
- Collaborate closely with Design / Front-End-Web Development to scope right-sized solutions, sequence dependences, and ensure quality delivery.
- Establish the growth operating cadence: weekly planning, experiment review, decision logs, and post-mortems.
- Define intake, triage, scoping, shipping workflows with Service Level Agreements (SLAs) and quality gates.
- Create experimentation standards: hypothesis format, sample sizing, guardrails, data contracts, and documentation.
- Maintain web hygiene: consistent environments, versioned tags, sane feature flags, and error/latency budgets that protect speed and quality.
- Own the quarterly growth thesis and roadmap tied to company goals; communicate trade-offs and expected impact.
- Design and optimize growth loops (referrals, collaboration, content/SEO) and lifecycle programs (email, push, in-app, SMS) that compound engagement and retention.
- Size opportunities using funnel diagnostics, cohort/retention analysis, and user research; translate into Product Requirements Documents (PRDs) with success criteria.
- Report results and insights with a clear narrative that drives decisions and next bets.
- Be hands-on with data to brutally prioritize, make calculated bets and astute decisions.
- Partner with data science / engineering to maintain trustworthy events, schemas, dashboards, and automated experiment reads.
- Build executive-level views for KPI health (sign-up, activation, retention, revenue), funnel breakouts, and attribution.
Must-Haves
- 6-8 years in Product/Growth with a track record of moving acquisition, activation, retention, or revenue.
- Proven ability to build operations from scratch: ceremonies, processes, dashboards, and tooling that scale a growth program.
- Deep understanding of proven test and learn practices, with ability to balance precision with speed to drive practical business outcomes.
- Ability to balance speed and quality and ability to ladder smaller efforts to larger roadmaps and goals.
- Demonstrated leadership of cross-functional teams; excellent stakeholder management and crisp communication.
- Highly organized: rigorous prioritization, clean documentation, and reliable follow-through.
- Curiosity as a superpower: you form hypotheses, dive into data, talk to users, and iterate quickly.
- AI-first mentality: Proficiency with AI and where it can be leveraged to increase speed and quality.
- Google Analytics (GA4): advanced proficiency required.
- Salesforce: Proficiency required.
- SQL and experimentation tooling experience.
- HTML/CSS required; PHP (strong plus; may be required for select workflows).
- Deep operational internet & web proficiency: how the web works end-to-end (HTTP, cookies, caching/CDNs, DNS, SSL/TLS), site performance, accessibility, and SEO basics—and how each impacts growth metrics.
- Experience in B2B SaaS and product-led growth; familiarity with CRM/marketing automation (e.g., Salesforce/Marketo).
- Technical background or strong technical empathy; comfort with data modeling and analytics instrumentation.
- Impact: Take a pivotal role in driving the growth of our business by leading our customer acquisition efforts.
- Culture: Join a high-performing, data-driven team that values innovation, collaboration, and results.
- Growth: Opportunities for professional development and career advancement in a rapidly growing, dynamic company.
- Prolonged periods of sedentary movement
- May be requested to work overtime and weekends if deemed necessary
- Must be able to lift at least 20 pounds
- Certain management positions might be required to occasional travel