What are the responsibilities and job description for the Creative Strategist & Paid Social position at Proppel?
Location: Montclair, NJ, US (Authorized workers only)
About Proppel
Proppel is a recruitment agency connecting top talent across the US, Canada, and Latin America with opportunities at some of the most exciting companies in the world.
Whether you are looking for your next role or the right move to advance your career, we will make it happen.
What we're looking for
Founded by one of the most recognized names in the beauty industry, this is a brand that has redefined what modern beauty looks like. A clean, modern beauty line that went from launch to industry disruptor in just a few years, with a distinctive, instantly recognizable aesthetic and an expanding world that now spans makeup, skincare, body care, and fragrance.
Now they're looking for a Creative Strategist focused on Paid Social to join their team.
If you live and breathe social, know what makes an ad stop the scroll, and thrive turning bold ideas into real, measurable performance, this is the role for you.
What You’ll Be Doing
- Own the full creative lifecycle for paid social campaigns across Meta and TikTok, from initial concept through final delivery, spanning product launches and growth initiatives.
- Partner with growth, creative, and influencer teams to design experiments, analyze performance data, and push creative that consistently drives results without losing the brand's authentic voice.
- Build and maintain a robust pipeline of diverse creative formats aligned with Meta and TikTok best practices, supporting weekly launch needs without compromising quality.
- Conduct deep persona and audience research to identify new customer segments, unlock new creative territories, and improve campaign targeting.
- Stay ahead of platform shifts, cultural trends, and the competitive landscape to keep creative strategy sharp and future-proof.
- Integrate AI tools into creative workflows to improve efficiency and elevate output quality.
Requirements
- 3 years of experience in paid social creative strategy in e-commerce.
- Proven track record of developing winning creative concepts that drive measurable performance across paid channels.
- Advanced proficiency in Meta and TikTok advertising platforms and creative best practices.
- Strong analytical skills balanced with genuine creative instincts and a sharp eye for trends.
- Experience conducting audience research and translating insights into actionable, high-performing creative direction.
Nice to Have
- Hands-on experience implementing AI tools into creative workflows.
- Background in beauty, lifestyle, or consumer brand environments.
Benefits
💵 Competitive USD salary.
🏢 2 to 3 days on site per week in Montclair, NJ, US.
💄 You will work at an important makeup brand.
🎯 Bonus structure.
🏥 Medical, dental, and vision coverage.
📈 401(k) with company match.
🍽️ Lunch provided on in-office days.
Notes:
*You are applying to work with an international company. Make sure your CV is in English, otherwise your application can't be considered.
*We consider candidates from Montclair, NJ, US.
*If you don't have a formal portfolio, please share a Drive with various samples of your work.