What are the responsibilities and job description for the CMO position at Proplexa.ai?
Company Description Proplexa.ai is a marketplace that connects property owners with vetted, trusted property management companies. Property owners can list individual properties or portfolios, receive competitive proposals, compare services and pricing, and select the best fit in a streamlined, single platform. Property management companies gain access to qualified leads from owners actively seeking management services, reducing reliance on cold outreach. The company focuses on transparency, efficiency, and simplicity in matching property owners with the right management partners. Proplexa.ai is driven by a mission to modernize and optimize how property management relationships are formed.
Role Description The Chief Marketing Officer (CMO) will lead all marketing strategy and execution for Proplexa.ai, with a focus on driving growth and brand awareness in the property management and real estate sectors. This full-time, on-site role based in Tampa, FL involves overseeing market planning, developing go-to-market strategies, and aligning marketing initiatives with business objectives. Day-to-day responsibilities include leading market research, defining target segments, managing multi-channel campaigns, and coordinating with sales and product teams to ensure consistent messaging and positioning. The CMO will manage the marketing budget, guide the marketing team, and build strong public relations efforts to enhance the company’s visibility and reputation. The role also includes monitoring performance metrics, optimizing acquisition and retention programs, and ensuring data-driven decision-making across all marketing activities.
Qualifications
- Strong market planning and marketing management skills, with experience developing and executing integrated marketing strategies.
- Proficiency in market research and data analysis to identify opportunities, segment audiences, and inform strategic decisions.
- Demonstrated expertise in public relations, brand positioning, and communications to build and maintain a strong market presence.
- Experience collaborating closely with sales teams, aligning marketing and sales initiatives to drive customer acquisition and revenue growth.
- Proven leadership experience in senior marketing roles, ideally within marketplaces, proptech, or real estate-related industries.
- Ability to build, mentor, and manage diverse marketing teams and external partners or agencies.
- Strong analytical, strategic thinking, and decision-making skills, with familiarity in using marketing and CRM tools.
- Excellent written and verbal communication skills and the ability to present complex ideas clearly to internal and external stakeholders.
- Bachelor’s degree in Marketing, Business, Communications, or a related field; an advanced degree (MBA or similar) is a plus.