Operations and Marketing Coordinator

Position Summary

The Operations & Marketing Coordinator supports leasing operations, property management systems, and marketing accuracy across the organization. This role helps ensure accurate data, consistent workflows, and a positive prospect-to-move-in experience by supporting system usage, leasing follow-up, marketing content accuracy, and routine reporting.

Essential Duties and Responsibilities

• Maintain, audit, and evaluate data within property management and CRM systems, including prospects, applicants, residents, units, leases, and move-ins, to ensure accuracy and operational consistency. Work to identify data discrepancies, workflow gaps, missed follow-up opportunities, compliance concerns, and areas requiring corrective action.
• Support leasing teams by evaluating and maintaining accurate availability, pricing, approved communication templates, leasing scripts, and follow-up processes to ensure alignment with company standards and leasing objectives.
• Monitor and assess the prospect-to-move-in lifecycle from initial inquiry through lease execution and move-in completion, identifying process inefficiencies, delays, or inconsistencies that may impact conversion, compliance, or resident experience.
• Provide system and software support to site teams by troubleshooting user issues, identifying trends, determining appropriate resolutions, and escalating complex or recurring concerns when additional support is required.
• Contribute to system and process improvements by assessing software updates, workflow changes, training needs, and company-wide initiatives, while helping translate operational needs into practical implementation steps.
• Maintain, review, and evaluate property listings and marketing content across websites, listing platforms, internet listing services, and marketing materials to ensure accuracy, consistency, and alignment with property positioning.
• Review online listings and advertising for accuracy and effectiveness, including pricing, availability, amenities, photos, floor plans, and property descriptions, and identify updates needed to support leasing performance and brand integrity.
• Monitor property-level marketing and branding consistency by reviewing content against approved messaging, presentation standards, and operational goals, while identifying opportunities for improvement or standardization.
• Prepare and maintain leasing and marketing reports, including summaries of activity, conversions, availability, move-ins, and performance trends.
• Support the Director of Property Management with reporting, data review, audits support, operational follow-up, special projects, and ongoing development of the role.
• Complete additional duties and projects as assigned.

Minimum Qualifications

• High school diploma or equivalent required; associate’s degree or coursework in business, real estate, marketing, or a related field is a plus.
• 1–3 years of experience in administrative support, leasing, property management, customer service, marketing support, or a related role.
• Ability to work independently with minimal supervision while contributing effectively as part of a team.
• Strong organizational and time-management skills with the ability to manage multiple priorities and work effectively under pressure.
• High attention to detail with sound judgment and the ability to handle confidential information professionally.
• Strong customer service skills and professional communication with internal and external stakeholders.
• Comfortable working in software systems, including Microsoft Office (Excel, Word, Outlook), with the ability and willingness to learn new tools and workflows.
• Demonstrates professionalism, integrity, respect, and a positive, team-oriented approach.
• Valid driver’s license and reliable access to a vehicle.

Preferred Qualifications

• Exposure to property management, leasing, real estate, housing, or multi-site operations.
• Familiarity with property management software, CRM systems, or leasing platforms (training provided).
• Experience reviewing data or reports for accuracy, consistency, or basic trend identification.
• Interest in operations, systems, process improvement, or marketing analytics.
• Experience supporting marketing updates, online listings, or customer-facing materials.
• Comfort working with reports, spreadsheets, or basic data tracking.
• Interest in growing into expanded responsibilities within leasing operations or property management and marketing support.

Essential Physical Qualifications

• Bending, climbing stairs, kneeling, lifting to 15 pounds, stretching, squatting, and walking

Non-Essential Physical Qualifications

• Running and lifting over 15 pounds

Authority

• Recommend changes to the position and job duties which will improve efficiency and safety

Relationships

• Reports to: Director of Property Management
• Internal contacts: managers and associates
• External contacts: residents, and guests