What are the responsibilities and job description for the Creative Copy Director position at Propelled Brands?
About Propelled Brands Franchising, LLC
Propelled Brands® is the multi-brand platform company under which service industry franchise brands operate and grow. We are excited to propel brands forward. We know franchising, we love franchisees, and we have a supportive, motivating culture. Our current brands are FASTSIGNS®, My Salon Suite®, and Camp Bow Wow®.
What We Offer
At Propelled Brands, our total rewards package is a direct reflection of our commitment to attracting and retaining top talent. Our benefits are built on the foundation of our core values: Make it Happen, Expertise and Mastery, Positive Attitude, Growth Mindset, and being Considerate. As a member of our team, you will find a supportive environment with rewards designed to help you thrive.
We are seeking an innovative and visionary Creative Copy Director to lead the voice, tone, and storytelling of our brands across all platforms. This is not a traditional copywriting role - it is a chance to shape our brand's perception, captivate our audience, and drive our creative vision forward.
In this role, you will shape the brand narrative across all channels, ensuring every word we share is rooted in strategy, creativity, and authenticity. You’ll lead a talented team of copywriters, collaborate with cross-functional leaders, and bring a fresh, forward-thinking approach to how we communicate and engage to drive business results.
The ideal candidate
You’re a storyteller at heart and a strategist by nature. You love the challenge of taking complex ideas and turning them into clear, inspiring narratives that move audiences and strengthen brands. You thrive in fast-paced creative environments, mentoring teams, and championing high standards of craft and clarity.
You may come from an agency, publishing, or PR background, but what matters most is your ability to adjust communications by audience and channel and understand the nuances of strategic communication by brand.
Essential Functions
Education and Experience
EEO Statement
Propelled Brands values diversity and inclusion because it brings richness and strength to our business. We envision diversity as encompassing an individual’s unique characteristics and experiences, including not only race, gender, ethnicity, age, religion, disability, national origin, and sexual orientation, but also personality, gender expression, military status, mental health, educational and career backgrounds, and other life experiences. We know that supporting and building diversity is the right thing to do for our employees, our franchisees, our franchisees’ teams, and our stakeholders.
Propelled Brands® is the multi-brand platform company under which service industry franchise brands operate and grow. We are excited to propel brands forward. We know franchising, we love franchisees, and we have a supportive, motivating culture. Our current brands are FASTSIGNS®, My Salon Suite®, and Camp Bow Wow®.
What We Offer
At Propelled Brands, our total rewards package is a direct reflection of our commitment to attracting and retaining top talent. Our benefits are built on the foundation of our core values: Make it Happen, Expertise and Mastery, Positive Attitude, Growth Mindset, and being Considerate. As a member of our team, you will find a supportive environment with rewards designed to help you thrive.
- Employer sponsored medical and dental plans
- Voluntary benefits such as vision, critical illness, accident, and pet insurance
- 100% Employer sponsored Short-Term Disability, Long-term Disability, and Basic Life Insurance
- Retirement Savings employer match up to 3% and 100% vested
- Generous paid time off policies
- Paid Parental Leave for mothers and fathers
We are seeking an innovative and visionary Creative Copy Director to lead the voice, tone, and storytelling of our brands across all platforms. This is not a traditional copywriting role - it is a chance to shape our brand's perception, captivate our audience, and drive our creative vision forward.
In this role, you will shape the brand narrative across all channels, ensuring every word we share is rooted in strategy, creativity, and authenticity. You’ll lead a talented team of copywriters, collaborate with cross-functional leaders, and bring a fresh, forward-thinking approach to how we communicate and engage to drive business results.
The ideal candidate
You’re a storyteller at heart and a strategist by nature. You love the challenge of taking complex ideas and turning them into clear, inspiring narratives that move audiences and strengthen brands. You thrive in fast-paced creative environments, mentoring teams, and championing high standards of craft and clarity.
You may come from an agency, publishing, or PR background, but what matters most is your ability to adjust communications by audience and channel and understand the nuances of strategic communication by brand.
Essential Functions
- Creative & Narrative Leadership: Serve as the steward of our brand voice. Conceptualize, develop, and implement a cohesive and compelling copy strategy across all channels.
- Team Mentorship: Lead, coach, and develop a team of talented copywriters, fostering creativity and accountability.
- PR & Storytelling: Leverage your strategic storytelling skills to create compelling narratives (press releases, key messages, and other communications) that drive media interest and brand reputation.
- SEO-Driven Strategy: Balance the art of storytelling with the science of search - ensuring all content is optimized for SEO and emerging AIEO practices.
- Cross-Functional Collaboration: Work hand-in-hand with Marketing, Creative Design, Product, and PR partners to ensure our verbal identity is consistent and powerful.
- Editing & Quality Control: Serve as the final gatekeeper for brand voice, ensuring clarity, accuracy, and excellence in all written materials.
Education and Experience
- 8 years of professional experience in copywriting, content strategy, or related fields
- 3 years in a creative leadership role, managing and mentoring teams
- Strong portfolio showcasing creative and strategic copy across multiple channels
- Proven expertise in SEO and AIEO content optimization
- Background in PR or publishing (editorial) highly desirable
- Bachelor’s degree in English, Journalism, Communications, Marketing, Advertising, Creative Writing, or related field
- Exceptional writing, editing, and proofreading skills
- Strategic thinker who can translate business goals into compelling creative concepts
- Collaborative mindset with strong cross-functional communication skills
- Curiosity and openness to innovation, including AI’s evolving role in content and search
- Must reside in the Dallas metroplex
EEO Statement
Propelled Brands values diversity and inclusion because it brings richness and strength to our business. We envision diversity as encompassing an individual’s unique characteristics and experiences, including not only race, gender, ethnicity, age, religion, disability, national origin, and sexual orientation, but also personality, gender expression, military status, mental health, educational and career backgrounds, and other life experiences. We know that supporting and building diversity is the right thing to do for our employees, our franchisees, our franchisees’ teams, and our stakeholders.