What are the responsibilities and job description for the User Acquisition Specialist position at Propel?
Propel is a pioneering tech company that's disrupting traditional business models by providing transparent and democratic data insights.
We're committed to helping businesses access essential data to power better decision-making, and we're looking for a talented PLG Growth Manager to join our team.
In this critical role, you'll be responsible for driving our growth strategy from the ground up, focusing on converting free users into paying customers.
Key Responsibilities:
- Develop and execute a comprehensive PLG growth strategy to drive new revenue streams.
- Design and implement user journey maps to ensure seamless onboarding and reduced time-to-value.
- Conduct experiments to increase activation and conversion rates, improve engagement, and reduce churn.
- Collaborate with cross-functional teams to ensure growth initiatives are embedded in everything we do.
- Analyse key metrics (acquisition, activation, retention, engagement, conversions) to inform decision-making and drive improvements.
What We're Looking For:
- Experience in B2B SaaS, DaaS or Open Data or API driven businesses, with a focus on product-led growth or user acquisition.
- A data-driven mindset with experience running A/B tests and analysing user behaviour.
- A deep understanding of growth loops, engagement strategies, and what makes users stick.
- A collaborative and creative approach to problem-solving, with a passion for working across teams.
- Someone who's excited about scaling a product in a fast-paced, evolving environment.
Why Join Us?
- We're a remote-first company.
- We're scaling rapidly, creating endless opportunities for development.
- We're a highly collaborative environment where experimentation and bold ideas are encouraged.
