Proof of the Pudding is a chef-led hospitality company delivering food and beverage experiences at some of North America’s most complex sports, entertainment, cultural, and live-event venues.

Founded in Atlanta in 1979, Proof has built a national reputation for doing hospitality differently — from-scratch cooking at scale, hyper-local sourcing, and a partnership-first approach that treats clients as collaborators, not contracts. The company serves professional and collegiate sports venues, convention centers, cultural institutions, and large-scale destination events across the United States and Internationally.

The Regional Director of Sales leads profitable revenue growth and sales-team development across Proof Offsite Catering, The Empire Room and Dallas Arboretum. Offsite Catering is the primary commercial focus, with particular emphasis on new corporate accounts, recurring catering and stronger summer demand. The role combines direct business development with leadership of the existing sales team, consistent sales execution and coordinated cross-selling across the Dallas portfolio.

The Director partners closely with Operations, Culinary and Finance to align client commitments with service capabilities and financial expectations. The position may also coordinate referrals and shared opportunities with RS3 Hospitality as approved by regional and RS3 leadership.

Responsibilities

Business development and revenue growth

• Develop and execute a regional sales plan with goals by business unit, customer segment, salesperson and season.
• Personally prospect, develop and close strategic accounts while directing the team’s broader pipeline.
• Grow corporate catering, social and nonprofit events, preferred-caterer relationships and repeat business.
• Build summer business through advance prospecting, targeted campaigns, dormant-client reactivation and recurring accounts.
• Expand existing relationships through additional events, services and appropriate venue referrals.
• Lead, coach and hold two Sales Directors accountable for assigned accounts, production goals and client retention.
• Create individual development plans and conduct regular one-on-one coaching, proposal reviews and closing-strategy discussions.
• Assess talent, address performance gaps, support recruitment and onboarding, and develop future sales leaders.
• Coordinate administrative support to improve response times, CRM accuracy, proposal preparation and reporting.
• Establish standards for lead qualification, proposal turnaround, follow-up, account ownership and lost-business reporting.
• Lead weekly pipeline reviews and maintain accurate forecasts, next steps and opportunity ownership.
• Review conversion, new accounts, repeat business and recognized revenue against approved plan
• Partner with Operations and Culinary on menus, pricing, staffing needs, logistics and service capacity before commitments are made.
• Follow established pricing, discount and approval guidelines; escalate exceptions to the appropriate leader.
• Ensure complete sales-to-operations handoffs, accurate event information and timely communication of changes.
• Work with Finance to validate recognized sales, cancellations and credits for reporting and incentive calculations.
• Develop cross-selling among Proof Offsite Catering, The Empire Room and Dallas Arboretum.
• Coordinate approved referrals and prospecting with RS3 sales contacts, including corporate relationships and non-event-day venue opportunities.
• Respect existing account ownership and venue agreements; agree on proposal leadership, client communication and revenue attribution.
• Support a phased RS3 collaboration while maintaining the primary focus on Offsite growth.

Qualifications

• Progressive sales experience in catering, hospitality, special events or venue sales, including successful team leadership.
• Demonstrated ability to generate new business, manage strategic accounts and achieve sales goals.
• Experience coaching sales professionals, improving conversion and maintaining a disciplined pipeline.
• Strong understanding of event pricing, food and beverage service, logistics and the relationship between sales and operational execution.
• Strong communication, negotiation, presentation, organization and financial judgment.
• Proficiency with CRM and event-sales systems, spreadsheets and forecasting tools; Caterease experience preferred.
• Dallas–Fort Worth market relationships and experience across multiple venues or business units preferred.

• COMPANY CORE VALUE AND COMPETENCY REQUIREMENTS 

• Business Acumen - Demonstrate comprehension of the job, including policies, practices, and relationships.  Possess the expertise and skill levels required of the job and perform with quality. 
• Dedication - Dependable, reliable and follows through on projects from inception to completion.  Willing to put in as much time as necessary to complete tasks.  Demonstrate a win-win attitude: “see it, own it, solve it.” 
• Ethics and Integrity - Acts with integrity, honesty and knowledge that promote the company’s culture, values and beliefs while maintaining the highest standards of professional conduct.   
• Safety & Security - Observe safety and security standards.  Use equipment and materials properly.  Comply with safety standards and personal protective equipment requirements.  Report potential unsafe conditions or practices to appropriate person immediately.  Promote restaurant safety, cleanliness and security compliance at all times. 
• Teamwork - Cooperate and be willing to work as a team player to achieve goals and tasks accurately, efficiently and timely. 
• Communication - Communicate clearly and effectively with mutual respect, understanding and trust to fellow associates, managers, supervisors and guests. Listen carefully to opinions and views of others; state understanding of what has been heard.   
• Initiative - Contribute new ideas and suggestions to enhance productivity and efficiency.  Be proactive in troubleshooting problems or issues and take action to mitigate potential problems. 
• Adaptability & Planning - Possess the ability to learn new tasks and adjusts well to new situations.  Perform well under tight time schedules and pressures to change direction quickly. 
• Service Orientation - Demonstrates a sense of urgency. Is welcoming, friendly and smiles when visible to guests.     

Work Environment

The role requires regular presence at Dallas-area operations, client meetings, venue tours and industry events, with evening and weekend availability as business needs require. Advancement to Regional Vice President of Sales may be considered based on sustained results, leadership development and expanded responsibility.

Position Salary & Benefits

• Proposed base salary: $105,000, with an annual incentive opportunity of up to $20,000 and maximum annual cash compensation of $125,000. Proposed incentive weighting is 80% Offsite Catering and 20% Dallas Arboretum, based on percentage sales above each approved annual plan. Eligibility, revenue scope, payout thresholds and payment terms are governed by the final approved incentive plan.

• Proof is pleased to provide all full-time eligible employees with Basic Life and AD&D as well as long term disability at no cost to employees. 
• Full-time eligible employees may choose to enroll in optional benefits, including Medical, Dental, Vision, and Voluntary Life and AD&D, Short Term Disability, Voluntary Accident, Voluntary Critical Illness, and Voluntary Hospitality Indemnity  

Salary : $20,000 - $105,000