What are the responsibilities and job description for the Digital Marketing Executive position at ProMentor Digital Solutions?
Company Description ProMentor Digital Solutions is a leading digital marketing company that works across multiple verticals, including digital marketing agencies, EdTech consulting, and marketing consulting. The organization supports EdTech companies by designing digital marketing course curricula, developing learning content, and delivering programs through a team of professional trainers. ProMentor Digital Solutions also advises corporate clients on integrated digital marketing plans that span social media, email, content marketing, and Google Ads. With a strong focus on data-driven strategies, the company helps clients optimize costs and increase revenue. As an agency, it offers services such as SEO, social media marketing, search engine marketing, performance marketing, content marketing, organic marketing, marketing consultation, and lead generation.
Role Description The Digital Marketing Executive role is a full-time hybrid position based in Home, KS, with some flexibility for remote work. The Digital Marketing Executive will plan, execute, and optimize digital campaigns across channels such as social media, search, email, and content marketing, aligned with client and internal goals. Daily responsibilities include managing social media calendars, creating and supervising web content, monitoring campaign performance using analytics tools, and preparing regular performance reports and insights. The role involves collaborating with internal teams and clients to refine digital strategies, improve lead generation and conversion, and ensure brand consistency across platforms. The Digital Marketing Executive will also support A/B testing, keyword research, and audience segmentation to enhance campaign effectiveness.
Qualifications
Role Description The Digital Marketing Executive role is a full-time hybrid position based in Home, KS, with some flexibility for remote work. The Digital Marketing Executive will plan, execute, and optimize digital campaigns across channels such as social media, search, email, and content marketing, aligned with client and internal goals. Daily responsibilities include managing social media calendars, creating and supervising web content, monitoring campaign performance using analytics tools, and preparing regular performance reports and insights. The role involves collaborating with internal teams and clients to refine digital strategies, improve lead generation and conversion, and ensure brand consistency across platforms. The Digital Marketing Executive will also support A/B testing, keyword research, and audience segmentation to enhance campaign effectiveness.
Qualifications
- Strong foundational skills in Marketing and integrated digital campaign planning.
- Excellent Communication skills for client coordination, cross-functional collaboration, and content review.
- Hands-on experience with Social Media Marketing, including content scheduling, community management, and paid campaigns.
- Proficiency in Web Content Writing for landing pages, blogs, ads, and marketing collateral.
- Ability to use Web Analytics tools (e.g., Google Analytics, social media insights) to track performance and guide optimization.
- Familiarity with SEO, SEM/Google Ads, and email marketing platforms is highly beneficial.
- Strong analytical and problem-solving skills, with attention to detail and data accuracy.
- Comfort working in a hybrid environment, managing onsite and remote responsibilities effectively.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent practical experience.
- Prior experience in a digital agency or consulting environment is an advantage.