Marketing Content Specialist

The purpose of the Marketing Content Specialist is to serve as the core content owner within ProMach’s corporate marketing team and ensure the consistent production of high‑quality content across multiple channels and audience segments. This role plays a pivotal role in furthering ProMach’s brand presence within the processing and packaging industries, generating audience engagement, and delivering campaigns results. In conjunction, a tandem of high-level strategic thinking, hands-on content production, accuracy, and writing with consistency in style and tone is essential.

As an owner of content systems, this position is expected to plan, produce, and optimize well-structured content that supports ProMach’s internal strategic marketing programs, brand storytelling, and demand generating campaigns. A foundational pillar to our internal workflow, the Marketing Content Specialist collaborates closely with other team members responsible for marketing creative and marketing operations throughout all phases of production and execution processes.

A successful candidate benefits from having an outgoing personality and is skilled at establishing and nurturing connections with internal and external constituents. One must also possess strong written and verbal communication skills that demonstrate persuasion and ability to tailor messages for diverse audiences. Experience with social media marketing, email marketing tools, updates to website content, and other digital marketing activities are essential.

Scope & Objectives

• Create compelling and effective content to increase engagement, generate customer demand, and enhance employee knowledge.
• Maintain an ongoing stream of content that supports ProMach’s targeted social media channels and blog site.
• Participate in the development of ProMach’s integrated marketing campaign strategies and execute various outbound marketing tactics.
• Participate in the development and growth of essential vertical and niche market efforts.
• Oversee and maintain the accuracy of various internal and external marketing, communications, and sales assets.
• Build relationships with external stakeholders that support the team’s ability to gain opportunistic exposure.
• Maintain ongoing working relationships with key departments within our divisions—including marketing, sales, and product management—who supply critical product and customer information for content creation.

Duties & Responsibilities

• Develop and manage content for:
  • Website properties, which include ProMach corporate website, corporate blog site, and strategic landing pages
  • Email marketing campaigns
  • Social media channels
  • Targeted ad campaigns
• Write copy for collateral, e-newsletters and announcements, case studies, white papers, presentations, articles, and more
• Work with external search marketing firm to manage SEO, PPC, and remarketing campaigns
• Develop and manage social media content, along with future strategy and policies
• Manage team’s marketing communications calendar
• Help compile and create metrics/analytics reports showing efficacy of marketing activities including web sites, social media, email marketing, and more

Job Qualifications

Qualified candidates should be outstanding communicators and attentive to details, possessing a strong competency in writing content. Critical thinking, time management, active learning, and problem solving are also some of the key attributes to success. Ideal candidate should understand the nuances between B2B and B2C marketing and the variance in strategies that may result. 

Required:

• Bachelor’s degree in Marketing, Communications, or related field
• Minimum of 3 to 4 years of experience, or equivalent combination of education and experience in marketing, communications or public relations
• Minimum of 2 years of experience in inbound marketing, writing web content, and SEO/SEM best practices and writing techniques
• Proven track record of social media involvement for a business
• Experience related to PPC, Google AdWords, and Google Analytics
• Background using email marketing tools and marketing automation software
• Strong team player skills and work ethic
• Expertise with Microsoft Office including Word, Excel, and PowerPoint
• Experience with content management systems (such as WordPress; Craft CMS)
• Ability to travel occasionally (15%)

Preferred:

• Experience working in or interfacing with sales employees
• Experience with CRM systems
• Experience in automation, packaging and/or B2B industrial capital equipment space