Fitness Sales Manager

FITNESS SALES MANAGER (FSM)

Delray Beach, FL

This is not a typical fitness sales role.

This is an opportunity to own and build the Personal Training revenue engine inside a high-volume club with massive untapped potential.

With a large, active member base and significant room to grow Personal Training penetration, this role is designed for a producer, operator, and leader who knows how to convert opportunities into revenue and build a sustainable book of business.

If you understand how to drive consultations, control the sales process, and create long-term client value—you will thrive here.

The Fitness Sales Manager (FSM) is responsible for driving all Personal Training revenue inside the club.

This includes:

• Owning the Welcome Workout (consultation) process
• Converting members into long-term PT clients
• Building and maintaining EFT (recurring revenue) growth
• Driving dotFIT supplement revenue
• Executing consistent follow-up and lead management systems

You will partner with the Club Manager and Regional PT Director—but make no mistake:

This role owns the outcome of PT sales performance.

• Drive monthly PT revenue and EFT growth targets
• Build a consistent pipeline of consultations, closes, and long-term clients
• Maximize member lifetime value through PT and retention strategies

• Execute high-conversion consultations using a structured sales process
• Hit and exceed key performance targets:
• 70% booking rate
• 50% show rate
• 30% close rate
• Control the full pipeline: booking → show → close → onboarding

• Run a disciplined follow-up system for:
• No-shows
• Pending decisions
• Former clients
• Expiring sessions
• Maintain accurate CRM tracking, pacing boards, and daily metrics
• Turn missed opportunities into closed revenue

• Integrate supplementation into every consultation based on client goals
• Drive consistent monthly supplement revenue
• Maintain strong product knowledge and recommendation confidence

• Be a visible, high-energy presence on the floor
• Engage new members immediately and position the Welcome Workout
• Build trust quickly and create urgency around results

Top performers in this role:

• Consistently exceed PT revenue targets
• Build a strong recurring EFT client base
• Maintain high consultation conversion rates
• Create a culture of performance and accountability within the club
• Become the go-to leader for results, not activity

This role is built for someone who:

• Is driven by performance and results, not just activity
• Knows how to control a sales conversation and close confidently
• Takes ownership and treats the business like their own
• Thrives in a fast-paced, high-volume environment
• Wants to grow into larger leadership opportunities

• 1–3 years in fitness sales, personal training sales, or high-volume consultative sales
• Proven ability to hit and exceed sales targets
• Experience with consultations, objection handling, and closing
• Familiarity with CRM systems and lead tracking

• High school diploma or GED (college preferred)
• CPR/AED certification (required within 30 days)
• Ability to work evenings, weekends, and holidays as needed
• Must pass a background check

• A high-volume club with built-in opportunity
• The ability to make a measurable impact quickly
• Support from experienced leadership and proven systems
• A role where performance is recognized and rewarded
• A clear path for growth and advancement



If you’re looking for a role where you can show up, follow a script, and collect a paycheck—this isn’t it.

If you want to build something, drive real revenue, and be recognized for results—

We should talk.

📩 Apply or reach out directly to start the conversation.