What are the responsibilities and job description for the Nonprofit Marketing Volunteer position at Project Canis?
Project Canis is a new 501(c)(3) nonprofit organization started by students at the University of Florida to ensure that every shelter animal has a toy. We support cats and dogs in Florida shelters by making and donating toys crafted from recycled materials — reducing waste while improving the lives of animals waiting for their forever homes.
As the Marketing Coordinator, you will play a key role in expanding Project Canis’ volunteer network and donor base through targeted digital advertising. Your primary focus will be planning, launching, and optimizing Meta Ads and Google Ads campaigns that help us reach new supporters, increase donations, and recruit volunteers across Florida. You’ll also support content creation, maintain a library of animal photos, and collaborate with our team to ensure our messaging is consistent, mission‑aligned, and impactful across platforms.
- Plan, build, and optimize Meta Ads and Google Ads campaigns to drive volunteer sign‑ups and donations
- Track performance metrics and recommend improvements to maximize ROI on a limited nonprofit budget
- Create simple promotional graphics and messaging for ads and social posts
- Maintain a collection of photos and content assets for marketing use
- Collaborate with the leadership team during monthly virtual meetings
- Degree in marketing, advertising, communications, or a related field
- 2–3 hours per week of consistent commitment
- Ability to attend virtual monthly meetings
- Experience with Meta Ads Manager and/or Google Ads (coursework or hands‑on experience both count)
- Passion for animals, sustainability, and community impact
- Self‑disciplined, proactive, and comfortable working independently
- Strong communication skills and a positive, collaborative attitude
Unpaid (Volunteer) with a small incentive‑based stipend.
Learn more about us at www.projectcanis.org and follow us on Instagram and Facebook @theprojectcanis.