What are the responsibilities and job description for the Field Marketer position at Profound?
Profound is on a mission to help companies understand and control their AI presence. As Field Marketer, you will own the strategy and execution of Profound’s field marketing motion, including tradeshows, regional events, ABM activations, partner programs, and multi-touch campaigns that turn real-world engagement into real revenue. This is not a set up a booth and hope role. This is a roll up your sleeves, get it done, deeply sales-aligned position.
What You’ll Do
This is an on-site role based in our NYC or London office, designed for builders who thrive on speed, iteration, and meaningful impact.
For this role, the expected base salary range is $120,000 to $170,000 (NYC). Profound’s total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring.
What You’ll Do
- Build and execute multi-touch field marketing campaigns tied to tradeshows, conferences, regional events, and ABM initiatives before, during, and after each moment
- Own Profound’s tradeshow strategy end to end, including target accounts, messaging, pre-event outreach, booth experience, on-site execution, and post-event conversion
- Partner closely with Sales and SDRs to align on ICPs, account lists, outreach sequences, meeting goals, and follow-up, and celebrate wins together
- Actively support pipeline generation by booking meetings, helping pitch on the floor, jumping into conversations, and doing what it takes to drive momentum
- Design and run field ABM programs across one-to-few and one-to-many motions that combine events, direct mail, social, email, and outbound
- Collaborate with content and social teams to extend field moments into LinkedIn, thought leadership, and post-event narratives
- Manage vendors, sponsorships, logistics, timelines, and budgets while maintaining speed and quality
- Track and report on performance including meetings held, pipeline influenced, conversion rates, and qualitative sales feedback
- Continuously test, iterate, and improve in a fast-paced environment where learning velocity matters
- A doer, not just a planner, thriving in fast-moving environments and loving being in the action
- Experience building and executing field marketing or demand generation programs in B2B SaaS or technology, including tradeshows, roadshows, regional events, ABM, and outbound-aligned campaigns
- Strong understanding that great field marketing is campaigns plus sales alignment, not swag and smiles
- Comfortable working side by side with Account Executives and SDRs, sharing goals, pressure, and wins
- Strong instincts for messaging, audience targeting, and on-the-ground execution
- Organized, scrappy, and resourceful, able to fix things when they break
- Data-minded and focused on pipeline, influence, and what actually moved the needle
- Experience with social amplification, LinkedIn programs, partner marketing, or early-stage companies
This is an on-site role based in our NYC or London office, designed for builders who thrive on speed, iteration, and meaningful impact.
For this role, the expected base salary range is $120,000 to $170,000 (NYC). Profound’s total compensation package is designed to be competitive and includes base salary, equity, and a full range of benefits and perks. Final compensation will depend on factors such as your skills, experience, qualifications, and location, and will be determined during the interview process. Our recruiting team will share more details about the full compensation package and benefits as you move through hiring.
Salary : $120,000 - $170,000