Digital Marketing Coordinator

Background: The Professional Disc Golf Association (PDGA) is a player-run international nonprofit organization. There are 6 staff members based at the international headquarters in Appling, Georgia, USA and additional staff members who work remotely. The PDGA, with over 100,000 active members and hundreds of volunteers, is the governing body for the sport of disc golf and sanctions competitive events for competitors of every skill level from novice to professional. Permanent disc golf courses are found in countries worldwide, as well as throughout the United States. For more background, visit pdga.com.

The PDGA is committed to creating a diverse environment and is proud to be an equal opportunity employer. All employees will receive consideration without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

Position Summary

The PDGA seeks a digital marketing coordinator to help maintain digital channels, build brand awareness, and promote the PDGA’s mission. Digital channels include websites, email marketing, and social media. The digital marketing coordinator is responsible for executing communication on various channels and facilitating social media campaigns to maximize sales revenue, data acquisition, community engagement, awareness and lead generation. The role also includes assisting with analyzing and reporting on digital marketing performance to drive continuous optimization. You will be joining a results-driven, highly motivated team.

Position Responsibilities

• Maintain updates to content on pdga.com webpages
• Coordinate email marketing initiatives, including newsletters and automated marketing campaign distributions, including set up, testing, reporting, and list maintenance
• Assist with text messaging campaigns
• Contribute to PDGA social media channels through content creation, planning, scheduling, publishing, community engagement, and real-time event coverage
• Draft copy via various channels, included but not limited to print, digital, email, and social
• Assist with advertising and sponsorship placements
• Work closely with the Marketing, Media, and Membership teams to maintain a rich content calendar that promotes the association, membership, disc golf, and other PDGA properties
• Assist with monthly analytics reporting for campaigns and optimization recommendations
• Stay current on best practices and trends in digital marketing
• Create Graphics from templates to support PDGA initiatives
• Other related tasks as needed
  
  

Essential Qualifications

• 1-3 years of experience in relevant positions
• Strong writing skills across a variety of media
• Interact professionally with staff, members, volunteers, external partners, and spectators
• Resolve problems and conflicts in a diplomatic manner and with kindness
• Ensure that brand standards are met and that the quality of content is consistent across all platforms
• Excellent organizational skills, detail oriented
• Ability to work effectively under tight deadlines
• Familiarity with AP Style
• Experience editing graphics / photos with Adobe Photoshop
  
  

Desired Qualifications

• Passion for the sport of disc golf recommended
• Experience updating and engaging with content calendars
• Experience with content management systems
• Experience with writing email broadcasts and using email marketing software (MailChimp)
• Experience with marketing automation systems, lead generation and nurturing, email marketing, surveys, forms, social media and campaign reporting
• Working knowledge of paid social advertising, display, SEM and SMS strategies and best practices
• Experience working with project management tools, i.e. Jira or Monday.com
• Experience with marketing-related analytics
• Bachelor’s degree (BA/BS) in Marketing, Communications, Media, or other related field
• Excellent written and verbal communication skills
• Ease with repurposing content across different media including video and social media
• Understanding of SEO, website management/optimization reporting, and analytics tools
• Self-directed, change-striving, adaptableOther Requirements:
• Position is open to remote candidates only
• Successful candidate will be required to work flexible hours and weekends
• Aptitude and desire to learn new skills
• Some expenses-paid travel
• Must be eligible to work in the US
• Must sign and agree to the terms of the PDGA's employee non-disclosure agreement and conflict of interest policy
• Background check required
  
  

Compensation

• A full-time, salaried position commensurate with experience and qualifications
• Paid health insurance plan (medical, dental, and vision)
• Simple IRA/401(k) plan with matching contribution rate
• Paid vacation and sick leave
• Paid holidays
• Paid continuing education opportunities
• Paid continuing education opportunities
• PDGA-issued equipment