What are the responsibilities and job description for the Head of Digital Experience & Data Operations position at PROFESSIONAL CONVENTION MANAGEMENT ASSOCIATION?
The Head of Digital Experience & Data Operations is the operational owner of the website ecosystem, user experience, CMS, and conversion optimization.
The Head of Digital Experience & Data Strategy is responsible for day-to-day management, optimization, and continuous improvement of PCMA's website ecosystem and digital user experiences.
Reporting to the Director of Digital & Data Strategy, this role serves as the bridge between digital strategy and execution, ensuring that web experiences are intuitive, accessible, high-performing, and aligned with organizational objectives.
The position combines website management, user experience design, conversion optimization, and digital production responsibilities.
Qualifications:- 7-10 years of experience in marketing analytics, digital analytics, or business intelligence.
- Experience building dashboards in Looker Studio, Power BI, Tableau, or similar BI tools.
- Familiarity with CRM systems (Salesforce, Dynamics, etc.).
- Experience analyzing email marketing and digital campaign performance.
- Knowledge of Google Analytics or other web analytics tools.
- Strong working knowledge of digital analytics, reporting, and optimization, with the ability to translate data into actionable insights.
- Experience partnering cross-functionally with marketing, content, technology, and business stakeholders in a matrixed organization.
- Practical exposure to AI-enabled marketing tools or advanced analytics (e.g., predictive insights, personalization, testing, or automation), with an ability to scale usage over time.
- Excellent communication and collaboration skills
- Experience in associations, membership organizations, events, media, or professional services environments a plus.
PHYSICAL REQUIREMENTS AND ENVIRONMENTAL CONDITIONS
- Ability to perform work utilizing a computer for extended periods of time.
- Ability to sit for extended periods of time in performing the work.
- Ability to grasp objects utilizing the fingers (fine motor manipulation).
- Ability to travel by air or ground transportation as required in performing the work.
- Ability to lift to 15 pounds.
Salary : $110,000