What are the responsibilities and job description for the Public Relations Associate position at Professional Alternatives?
Our client, a dynamic and growing communications firm, is seeking a Public Relations Associate to join their Dallas-based team. This is an exciting opportunity for an early-career professional looking to grow into a strategic, client-facing role while gaining hands-on experience across a variety of industries.
This position offers exposure to integrated communications, including media relations, content creation, and digital strategy, with a clear path for career advancement.
Key Responsibilities
- Support media relations initiatives, including pitching, press outreach, and media list development
- Develop and edit high-quality content (press releases, social media, website copy, thought leadership)
- Assist in executing social media campaigns and strategies
- Contribute to client accounts and internal communications efforts
- Conduct research, track media coverage, and monitor industry trends
- Collaborate with internal teams to deliver successful communications programs
- Build skills and take on increasing ownership of projects over time
Qualifications
- Education: Bachelor’s degree required; Master’s degree preferred
- Experience: 2–4 years of experience in public relations, communications, marketing, or related field
- Agency or professional services experience strongly preferred
Core Skills
- Excellent writing and editing skills across multiple formats
- Experience with social media content development and strategy
- Working knowledge of media relations practices
- Strong organization and ability to manage multiple projects
- Proficiency in Microsoft Office (Excel, PowerPoint required)
- Experience with Canva and Adobe Creative Suite (InDesign, Illustrator, Photoshop preferred)