Social Media Marketing Specialist

ESSENTIAL DUTIES AND RESPONSIBILITIES

Family Engagement & Enrollment

• Serve as the first point of contact for all prospective families, offering a warm and professional introduction to the school.
• Lead campus tours and provide an engaging, informative experience that highlights the unique strengths of Angeline Country Day.
• Follow up promptly with prospective families to guide them through the application and enrollment process, ensuring clear communication every step of the way.
• Track inquiries, tours, and enrollment data to meet or exceed school enrollment goals.
• Support and host Open Houses, community events, and school fairs that attract new families.

Marketing & Social Media

• Develop and implement marketing strategies that increase visibility and generate new inquiries.
• Plan, create, and post engaging content across social media platforms showcasing classroom projects, events, and school culture.
• Capture high-quality photos and videos that highlight our joyful learning environment.
• Manage online ads, newsletters, and campaigns designed to drive tour sign-ups and enrollment conversions.
• Maintain and grow the school’s digital brand presence in alignment with our mission and values.

Community Partnerships

• Build and maintain relationships with local organizations, parent ambassadors, and feeder schools to expand community awareness.
• Represent the school at outreach events and local functions to attract new families.

Collaboration & Leadership

• Partner closely with the Operations and Leadership teams to ensure enrollment goals align with program capacity.
• Support teachers and staff in promoting school events and initiatives through marketing materials and social media storytelling.

May perform other duties as assigned

SKILLS AND KNOWLEDGE

• Strong people skills and enthusiasm for building relationships with families.
• Confident and engaging public speaker comfortable leading tours and presentations.
• Excellent written and verbal communication skills.
• Creative eye for social media storytelling and content creation.
• Highly organized, goal-oriented, and self-motivated.
• Proficiency with Canva, Meta Business Suite, and digital marketing tools.
• Familiarity with enrollment systems or CRM tools preferred.

QUALIFICATIONS

• Bachelor’s degree in Marketing, Communications, Education, or related field (or equivalent experience preferred).
• 2–5 years of experience in sales, marketing, admissions, or customer service—preferably in an educational or community-based setting.
• Proven ability to manage both people-facing and digital marketing responsibilities.
• Experience with photography, short-form video, and/or social media advertising is a plus.

WORK ENVIRONMENT & TERMS

• Full-time position on campus with occasional evening/weekend events for Open Houses and community outreach.
• Light physical activity may be required for setting up events or capturing media.
• Salary and benefits consistent with company policy.

Job Type: Full-time

Benefits:

• 401(k) matching
• Dental insurance
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person