What are the responsibilities and job description for the Director, Marketing position at Procure Analytics?
Description
About Procure Analytics
Procure Analytics (PA) is a leading procurement solutions company, headquartered in Atlanta, GA and with offices in Mexico, Canada, Europe and India. PA offers a vast portfolio of solutions to help companies identify, capture, and grow their savings in three complex procurement categories: MRO, Packaging, and Freight. PA has been named one of the fastest-growing companies in Georgia by the Association of Corporate Growth and has recently been named by Inc. Magazine as one of the fastest-growing private companies in America.
Position Overview
The Director of Marketing is responsible for developing and executing a comprehensive marketing strategy to elevate brand visibility, support member acquisition and retention, and position Procure Analytics as the leading procurement solution for indirect spend. This individual will lead a high-performing marketing team, oversee digital and traditional marketing initiatives, and collaborate cross-functionally to drive growth and engagement.
Key Responsibilities
• Campaign Planning & Execution: Oversee the end-to-end development, execution, and optimization of integrated marketing campaigns across various channels, including digital marketing, content marketing, email marketing, social media, events, and public relations.
• Brand Management: Ensure consistent brand messaging and visual identity across all marketing materials and channels, strengthening brand recognition and reputation.
• Content Strategy: Guide the creation of compelling and relevant content that resonates with target audiences, supports lead nurturing, and establishes thought leadership.
• Lead Generation Focus: Collaborate closely with the BDR team to understand their lead needs and design marketing initiatives specifically aimed at generating qualified leads and improving conversion rates.
• Team Leadership & Development: Lead, mentor, and develop a team of marketing managers and a marketing analyst, fostering their professional growth and ensuring team objectives are met.
• Performance Analysis & Reporting: Establish key performance indicators (KPIs) for all marketing activities, regularly analyze campaign performance, and provide actionable insights and reports to the VP of Marketing and other stakeholders.
• Budget Management: Manage the marketing budget effectively, ensuring optimal allocation of resources to maximize ROI.
Requirements
Qualifications
• Bachelor’s degree in Marketing, Business, Communications, or a related field; MBA preferred.
• 8 years of progressive experience in B2B marketing, preferably in procurement, supply chain, SaaS, or GPO environments.
• Proven track record of developing and executing successful marketing strategies that drive revenue growth.
• Experience managing and mentoring a high-performing team.
• Strong analytical, project management, and communication skills.
• Proficiency in CRM and marketing automation platforms (e.g., Salesforce, HubSpot, Pardot, Marketo).
Preferred Skills
• Experience marketing to procurement or finance stakeholders.
• Understanding of group purchasing organizations or shared services models.
• Strong storytelling and brand development capabilities.
• Comfort working in a fast-paced, data-driven, and collaborative environment.
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