What are the responsibilities and job description for the Sales Activation Sr. Program Manager position at Procore Technologies?
We are seeking an experienced Sales Activation Sr. Program Manager to drive sales play execution and operational excellence across our global revenue organization. In this role, you'll own the end-to-end orchestration of our sales play framework, transform strategic initiatives into field-ready activations, and ensure critical sales processes drive measurable performance across our GTM teams.
This position reports to the VP of GTM Enablement, and we're looking for someone to join our team immediately.
What You'll Do:
Base Pay Range:
144,000.00 - 198,000.00 USD Annual
This role may also be eligible for Equity Compensation and/or Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.
For Los Angeles County (unincorporated) Candidates:
Procore will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.
A criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. appropriately managing, accessing, and handling confidential information including proprietary and trade secret information, as well as accessing Procore's information technology systems and platforms; 2. interacting with and occasionally having unsupervised contact with internal/external customers, stakeholders, and/or colleagues; and 3. exercising sound judgment.
This position reports to the VP of GTM Enablement, and we're looking for someone to join our team immediately.
What You'll Do:
- Own the design, launch, and operationalization of our Sales Play engine to activate sales teams around key products, campaigns, and market opportunities.
- Partner with Marketing, Product, Sales Leadership, and Enablement to translate strategic priorities into coordinated, repeatable pipeline activation motions.
- Manage and continuously improve critical global sales processes, including Account Planning, Sales Methodology, and Customer Engagement rhythms, building scalable frameworks and templates across regions.
- Lead end-to-end program management for large-scale global initiatives, managing timelines, dependencies, risks, and cross-functional stakeholders
- Build reporting infrastructure and dashboards to track success, engagement, and business impact, establishing KPIs and success metrics across global teams
- Develop and execute change management strategies to ensure successful adoption of new plays, processes, and initiatives across distributed sales teams
- Partner with L&D and regional Business Partner teams to ensure sellers are trained, managers are equipped to coach, and "train-the-trainer" materials drive frontline activation
- Conduct post-play retrospectives and establish field feedback loops to capture real-time insights and drive continuous improvement
- 8 years of revenue enablement, sales operations, or program management experience in a high-growth B2B SaaS environment with a proven track record of launching and scaling go-to-market programs
- Strong analytical skills with experience building dashboards, tracking adoption metrics, and using data to drive decision-making across global teams
- Proficiency in Salesforce, CRM reporting/analytics, and sales enablement platforms (Highspot, Seismic) with familiarity across sales tech stack (Gong, Outreach, LMS)
- Experience managing cross-functional teams and complex stakeholder relationships without direct authority, with exceptional communication skills to influence senior leaders
- World-class program manager who thrives juggling multiple high-stakes initiatives simultaneously with a reputation for shipping on time and operational rigor
- Sales acumen and fluency with enterprise sales operations, including familiarity with sales methodologies (MEDDIC, Force Management, Challenger)
- Global perspective with cultural sensitivity and experience working across diverse markets and time zones
Base Pay Range:
144,000.00 - 198,000.00 USD Annual
This role may also be eligible for Equity Compensation and/or Bonus Incentive Compensation. Procore is committed to offering competitive, fair, and commensurate compensation. Actual compensation will be based on a candidate’s job-related skills, experience, education or training, and location.
For Los Angeles County (unincorporated) Candidates:
Procore will consider for employment all qualified applicants, including those with arrest or conviction records, in accordance with the requirements of applicable federal, state, and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance, the Los Angeles County Fair Chance Ordinance for Employers, and the California Fair Chance Act.
A criminal history may have a direct, adverse, and negative relationship on the following job duties, potentially resulting in the withdrawal of the conditional offer of employment: 1. appropriately managing, accessing, and handling confidential information including proprietary and trade secret information, as well as accessing Procore's information technology systems and platforms; 2. interacting with and occasionally having unsupervised contact with internal/external customers, stakeholders, and/or colleagues; and 3. exercising sound judgment.