Integrated Marketing Specialist

Interested candidates may email their cover letter and resume with salary requirements to: cbasolutions@proceedinc.com

FUNCTION/POSITION SUMMARY: 

The Integrated Marketing Specialist is a strategic and hands-on marketing professional within PROCEED, Inc. National Center for Training, Support and Technical Assistance.  This individual works in tandem with department staff and subject matter experts to co-develop, execute, and optimize integrated marketing strategies that engage the national public health and HIV prevention workforce. 

This role is designed for a full-stack marketer who is comfortable shaping growth strategy, monitoring real-time performance data and executing creative marketing initiatives across multiple channels. The Integrated Marketing Specialist will play a key role in translating strategy into action by building campaigns, creating content, tracking results, and continuously refining approaches based on data and audience insights. 

This position requires a balance of analytical thinking and creative execution, with a strong emphasis on real-time data monitoring, performance optimization, and collaborative strategy development. 

PRIMARY DUTIES & RESPONSIBILITIES 

Integrated Marketing Strategy & Growth Support 

• Co-develop integrated marketing strategies in partnership with marketing specialists, ensuring that campaigns are aligned with organizational goals, program priorities, and audience needs. 
• Support growth-oriented initiatives by identifying opportunities to expand reach, engagement, and participation across digital and in-person channels. 
• Plan content themes, campaign calendars, and channel strategies, ensuring alignment between strategy and execution. 
• Contribute insights and recommendations during strategy development based on performance data, audience behavior, and market trends. 

Data Monitoring, Analytics & Optimization 

• Monitor real-time marketing and communication performance across email, social media, websites, SEO, and other digital platforms. 
• Track key performance indicators (KPIs) such as engagement, conversions, audience growth, website traffic, search performance, and campaign effectiveness. 
• Analyze data trends and translate insights into actionable recommendations to improve content, SEO performance, website usability, campaigns, and outreach efforts. 
• Support ongoing testing, optimization, and refinement of marketing strategies based on performance findings, including search visibility and on-site engagement. 

  Content Development and Creative Execution  

• Create high-quality digital and print materials, including social media content, email campaigns, newsletters, web content, presentations, and promotional materials. 
• Ensure all materials align with brand standards, accessibility (508 compliance), and audience-specific messaging. 
• Collaborate with internal teams and subject matter experts to translate complex public health information into clear, engaging, and actionable content. 
• Execute integrated marketing campaigns from concept through delivery, including content creation, asset development, and deployment. 

Channel Management, Website & Campaign Implementation 

• Manage and maintain digital communication channels, including social media platforms, email marketing systems, website content, and SEO related updates. 
• Support website development and optimization efforts, including content updates, landing pages, basic UX improvements, and collaboration with developers or vendors as needed. 
• Apply SEO best practices to web and content development to improve search visibility, accessibility, and audience reach. 
• Support the execution of multi-channel campaigns that integrate content, email, social, web, SEO, and event-based marketing. 
• Assist in the coordination of timely assets and deliverables to ensure campaigns and website updates launch on schedule and perform as intended. 

Collaboration, Coordination & Continuous Improvement 

• Work closely with the Marketing Specialist as a collaborative partner, sharing responsibility for strategy development, execution, and evaluation. 
• Serve as a point of coordination with internal teams, external partners, and vendors to support marketing initiatives. 
• Stay current on marketing trends, tools, and best practices related to digital marketing, analytics, accessibility, and public health communications. 
• Provide input and support for internal processes, templates, and workflows that improve efficiency and consistency across marketing efforts. 

6. Event Marketing (Preferred Experience) 

• Support event marketing and promotion, including conferences, trainings, webinars, and in-person events. 
• Develop and execute pre-event, on-site, and post-event marketing campaigns across email, social media, and web. 
• Create and coordinate event-related assets, including registration pages, promotional emails, social content, signage, digital toolkits, and follow-up communications. 
• Track and report on event performance metrics, such as registrations, attendance, engagement, and post-event follow-up outcomes 

MINIMUM QUALIFICATIONS 

• Bachelor’s degree from an accredited college or university in Marketing, Communications, Public Health, or a related field. 
• Three (3) years of professional experience supporting and executing integrated marketing or communications initiatives. 
• Demonstrated experience with digital marketing platforms, performance tracking, SEO fundamentals, and data-informed decision-making. 
• Working knowledge of website content management systems (CMS) and basic website development or optimization practices. 
• Substitutions: 
• Additional relevant professional experience may substitute for the required education on a year-for-year basis. 
• A master’s degree in a related field may substitute for one (1) year of experience, but is not required. 

OTHER REQUIREMENTS 

• Willingness to travel within the United States, including Puerto Rico and the U.S. Virgin Islands (estimated 30% of the time). 
• Strong project management skills with the ability to manage multiple priorities, meet deadlines, and operate effectively in a fast-paced environment.  
• Excellent written and verbal communication skills, with the ability to collaborate across teams and translate insights into clear, actionable recommendations.  
• Experience managing digital communications, including email marketing platforms (e.g., Constant Contact, Mailchimp, HubSpot) and social media accounts (e.g., LinkedIn, Instagram, Facebook, X).  
• Experience with website content management systems (e.g., Wix, WordPress) and performance tracking tools such as Google Analytics (GA4) or similar platforms.  
• Proficiency with content creation and workflow tools, including design platforms (e.g., Canva, Adobe Creative Cloud) and project management systems (e.g., Asana, Trello, Monday.com, Smartsheet). 

BENEFITS:  

• Upon successful completion of a probationary period, employees are eligible for the following benefits: 
• Paid Time Off 
• Health Insurance 
• Vision Insurance 
• Dental Insurance 
• Life Insurance 
• 401(k) and 401(k) Matching 

APPLICATION INSTRUCTIONS: 

Interested candidates may email their cover letter and resume with salary requirements to: cbasolutions@proceedinc.com