What are the responsibilities and job description for the Product Marketing Manager position at Procare HR?
Start a new career as a Product Marketing Manager with Procare HR!
At Procare HR, we're on a mission to transform workforce outcomes for care providers through our industry-focused HR services model. We offer comprehensive HR services, including payroll processing, benefits administration, workers compensation management, and general HR support. Our core values drive our culture, emphasizing positivity, curiosity, accountability, gratitude, and growth.
How you will make an impact:
We're hiring a Product Marketing Manager to build the product marketing foundation for ProcareHR's growing portfolio of products, solutions, and services — starting with the foundation and using AI as your primary lever to move fast. This isn't a role where you inherit a mature playbook and optimize it. You're building the playbook, the assets, and the systems, and you're doing it with AI-first workflows, so the foundation scales without a big team behind it.
We're looking for someone who's a builder first, curious by default, and biased toward speed over polish-for-polish's-sake.
What You'll Do:
You'll build the four pillars of product marketing:
Intelligence — Use AI-assisted research to synthesize market trends, buyer insights, and win/loss patterns; keep competitive battlecards current.
Positioning — Own messaging and positioning for our product portfolio; build data-informed buyer personas and test messaging against real buyer language.
Launch — Design a repeatable, tiered launch framework with clear metrics per tier, using AI to speed up first drafts so the team can focus on refinement.
Enablement — Build and maintain the sales toolkit (battlecards, one-pagers, proof points) in the buyer's voice, and iterate based on pipeline results.
What You'll Need:
- 4 years in product marketing required
- Exposure to B2B, PE-backed, or vertical SaaS/services environments preferred.
- Pragmatic Marketing Certification or similar certification preferred
- Prior senior living or PEO experience strongly preferred
Why choose Procare HR?
- Salary range is $110,000-$130,000/yr| Credit given for experience
- 10% Bonus!
- Great Benefits Available
Benefits Available:
- Health insurance with company paid premium for employee only coverage
- FSA and HSA options available
- Company paid dental insurance for employee only coverage
- Company paid life insurance
- Company paid short- and long-term disability insurance
- A 401K plan with company match and safe harbor contribution
- Paid Time Off
- Additional ancillary benefits including Vision, Critical Illness, Voluntary Life/AD&D, and Accident
To apply, please complete the required questionnaire. We accept applications on a rolling basis.
We are an Equal Opportunity Employer and are committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, age, national origin, ancestry, disability, medical condition, genetic information, marital status, veteran or military status, citizenship status, pregnancy (including childbirth, lactation, and related conditions), political affiliation, or any other status protected by applicable federal, state, or local laws. We are committed to providing an inclusive and accessible recruitment process. If you require accommodations during the interview process, please let us know. Reasonable accommodations will be provided upon request to ensure equal opportunity for all applicants.
Applicants may be subject to a background check. Employees in this position must be able to satisfactorily perform the essential functions of the position. If requested, this organization will make every effort to provide reasonable accommodations to enable employees with disabilities to perform the position’s essential job duties. As markets change and the Organization grows, job descriptions may change over time as requirements and employee skill levels evolve. With this understanding, this organization retains the right to change or assign other duties to this position. If you are an applicant from California, please review this notice.
E-Verify Participation
Procare HR participates in E-Verify.
This employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS), with information from each new employee’s Form I-9 to confirm work authorization.
Salary : $110,000 - $130,000