Sales Operations Manager

About Pro-Tech Manufacturing & Distribution INC.

Pro-Tech is a leading manufacturer of durable, reliable and affordable snow pusher attachments designed to help snow professionals work more efficiently, safely, and profitably. Pro-Tech is deeply committed to the snow and ice management industry; everything we do, from product design and manufacturing to training and support, is focused on helping our customers succeed in the field. We believe that reliability, safety, and efficiency are non-negotiable, and we back that belief with rugged products, responsive customer service and an industry leading 10-year warranty.

Pro-Tech operates through a strong and growing network of authorized dealers across North America. This dealer-first approach ensures our customers have the availability, accessibility, affordability, and quality they need, wherever they operate. Our dealers are trusted partners, and we invest heavily in their success through product knowledge, training, and ongoing support.

The Role

As the Sales Operations Manager (SOM), you are the 'Right Brain' executor of our revenue engine. Your mission will be to work alongside the marketing team to transform demand into predictable revenue while maximizing the lifetime value of existing accounts. This role requires a strategic coach and leader who successfully balances the interpersonal relationship-building aspects of sales with the rigorous data discipline required for pipeline management.

What You Will Do

• Drive Revenue Execution: Lead aggressive outbound prospecting to acquire new business and concurrently manage existing portfolios to maximize retention and upselling.
• Enforce Sales Rigor: Institutionalize and enforce high-performance selling frameworks (such as MEDDIC, Challenger, or BANT) to shorten sales cycles, improve forecast accuracy, and ensure strict adherence to CRM hygiene.
• Manage Channel Partnerships: Orchestrate the multi-channel distribution network, actively recruiting and cultivating deep relationships with high-performing dealers to optimize market reach.
• Optimize Sales Enablement: Equip internal teams and external dealers with specialized product expertise. Systematically remove friction from the quote-to-cash process to maximize active selling time for reps.
• Sales Operations Management: Oversees daily operations by translating strategic plans into actionable workflows, driving employee productivity and quality standards from point-of-sale through distribution.
• Lead and Coach: Position yourself as the ultimate pace-setter, personally modeling outbound prospecting discipline and emotional resilience. Encourage regular coaching and win/loss analysis to continuously elevate the team’s commercial acumen.
• Strategic Alignment: Translate sales demand into operational forecasts and ensure sales goals align with supply chain capacity and financial goals, protecting brand integrity and margin.

What You Will Bring

• Education: Bachelor’s degree in business, marketing, or a related field required (MBA or advanced degree preferred)
• Experience: 5 years in Sales Management with a track record of team growth, preferably in B2B Commercial/Industrial sales with dealer network experience.
• Process Discipline: A deep ability to enforce methodologies, maintain data integrity, and run a predictable sales floor, accurately forecasting revenue and aggressively disqualifying poor-fit prospects.
• Communication & Persuasion: Demonstrates resilience and a talent for commanding the live negotiation environment. You must be able to adapt your communication style based on the stakeholder and expertly navigate complex B2B buying committees to drive consensus.
• Technical Acumen: Advanced expertise in Salesforce Sales Cloud (or similar CRM). Ability to leverage data to track quota attainment in real-time and run data-driven sales operations.
• Integrity: A commitment to high integrity, ensuring all deals are closed through transparent value creation and rigorous qualification.

Location: This is a full-time, on-site position based in Rochester, NY.

Total Compensation Package

Financial

• Salary: 100K - 115K per year
• Hours: 50 per week
• Overtime: NA

Retirement

• 401(k): Match 100% up to 4%

Benefits

• Health insurance type: Excellus
• Health insurance Cost: Company pays 50% of plan cost
• Dental/Vision care: Guardian
• Life insurance: Company pays and provides 50,000 in basic life insurance
• Disability: Long term and short term

Time Off

• Vacation: 80-160 Hours/year (Based on years of service) (Roll over plan)
• Sick: 40 Hours/Year
• Holidays: 7 days/year
• Bereavement: 1-3 days (Based on Handbook)