Social Media Manager

About Casa Drea

Casa Drea is more than an agency — it’s a strategic and cultural force.

We are a culturally fluent, impact-driven creative partner that leads with insight, delivers with precision, and moves people — not just metrics.

In partnership with Maxima Global Holdings, we combine creative leadership with operational strength to scale our vision and bring brands to life across every touchpoint.

Casa Drea offers a full-spectrum model: strategy, storytelling, cultural engagement, and experiential activation — all enhanced by AI and executed in-house. Our ambition is to become one of the world’s most influential agencies for culture-led creativity.

Roles & Responsibilities

Content Strategy Planning

• Own and lead the development of social content calendars across Pro Standard and future client brands
• Translate brand strategy, product stories, and cultural moments into platform-specific content that connects and converts
• Stay on the pulse of emerging trends, formats, creators, and conversations — bringing ideas forward before they peak
• Collaborate with the CEO and strategy team to concept and pitch bold, social-first campaigns

Execution Channel Ownership

• Manage all day-to-day publishing across Instagram, TikTok, Threads, and future channels
• Craft culturally fluent copy and visual briefs that reflect the voice and energy of each brand
• Drive end-to-end content execution — from briefing creative to QA, scheduling, and monitoring
• Ensure consistency in quality, cadence, and timing across all social platforms
• Leverage tools like Later, Metricool, or equivalent to maintain visibility and control

Performance Optimization Reporting

• Track and analyze content performance to unlock growth opportunities
• Report regularly on KPIs including reach, engagement, follower growth, and saves
• Apply data-driven insights to optimize creative, timing, and content mix
• Test, learn, and iterate — balancing evergreen brand-building with real-time relevance
• Contribute to broader performance conversations to connect social output to business impact

Influencer & UGC Integration

• Partner with the Influencer & Seeding Manager to brief creators, guide UGC production, and integrate talent content into the brand narrative
• Curate and publish UGC with an editorial eye, ensuring alignment with campaign goals
• Contribute to content reporting that includes both owned and influencer-driven performance

Cross-Functional Leadership

• Act as the social lead across all brand and client accounts — reporting directly to the CEO
• Manage and mentor the Influencer & Seeding Manager to ensure cohesive execution
• Work cross-functionally with design, brand, and experiential teams to bring campaigns to life across digital and physical channels
• Support IRL activations, shoots, and key cultural moments through real-time content capture and social amplification

Qualifications

• 3–5 years of social media experience in-house or agency-side, ideally with lifestyle, fashion, or sports brands
• Deep platform expertise (IG, TikTok, Threads) and fluency in content formats, community behavior, and platform evolution
• Strong storytelling instincts with the ability to write sharp, brand-aligned captions and creative briefs
• Proven success driving engagement, growth, and cultural relevance through content
• Proficient in Monday.com, Notion, Google Sheets, Metricool/Sprout Social and basic analytics tools
• Exceptionally organized, deadline-driven, and able to juggle multiple calendars and campaigns
• Culturally connected — you know what’s moving the needle in fashion, sport, and digital culture
• Bilingual (Spanish & English) preferred
• Bonus: Familiarity with UGC programs, influencer content integration, or experiential marketing.