What are the responsibilities and job description for the Lifecycle Marketing Manager position at Privy?
We’re looking for a results-driven, hands-on Lifecycle Marketing Manager to own and execute lifecycle marketing programs that drive demand and accelerate revenue growth. You will be responsible for managing email and SMS campaigns, implementing AI-driven personalization, coordinating enrichment provider integrations, and supporting outbound campaign initiatives. This role is critical in engaging prospects and customers throughout their entire journey, improving conversion rates, and maximizing pipeline impact.
Responsibilities- Plan, build, and execute multi-channel lifecycle marketing campaigns, including email and SMS, to nurture leads and engage customers across all stages of the funnel.
- Manage and optimize AI-based personalization systems, including integrations with enrichment providers and maintenance of personalization infrastructure.
- Support outbound marketing programs, collaborating closely with sales and demand generation teams to deliver targeted, high-impact campaigns.
- Own audience segmentation and identity resolution tools to ensure accurate targeting and improved campaign performance.
- Analyze and report on campaign results, providing insights and recommendations to improve engagement, conversion, and overall ROI.
- Maintain and continuously improve existing lifecycle marketing and personalization systems to support scalability and evolving business needs.
- Collaborate with cross-functional teams including sales, product marketing, and marketing operations to align lifecycle efforts with broader go-to-market strategies.
- Ensure adherence to data privacy regulations and best practices in all outbound and lifecycle communications.
Requirements
- 4–6 years of experience in lifecycle marketing, demand generation, or marketing automation in a B2B environment (preferably SaaS or technology).
- Proven experience managing email and SMS campaigns end to end.
- Familiarity with AI-driven personalization tools and enrichment integrations.
- Proficiency with marketing automation platforms (e.g., Marketo, HubSpot, Pardot) and CRM systems (e.g., Salesforce).
- Strong analytical skills and experience using data to drive decisions and optimize programs.
- Excellent project management and organizational skills with the ability to manage multiple campaigns simultaneously.
- Strong collaboration skills and experience working with sales and cross-functional marketing teams.
- Knowledge of data privacy and compliance requirements for marketing communications.
Benefits
- High autonomy with no career ceilings.
- Challenging and interesting work.
- Amazing colleagues.
- Competitive salary and equity.
- Work remotely.
- Covered health, dental, and vision insurance.
- Regular team events and off-sites.
- Unlimited PTO and generous paid parental leave.
