What are the responsibilities and job description for the Head of Product Marketing position at Privy?
We’re seeking a Head of Product Marketing who will own product positioning, messaging, and go-to-market strategy across our two platforms: Privy and Emotive. You’ll work closely with Product, Sales, and Customer Success to deeply understand our customers, drive adoption, and tell compelling product stories that convert.
What You'll Do- Own positioning and messaging for new and existing product features across email, SMS, and on-site conversion tools.
- Partner with Product and Engineering to launch new features, own the GTM process, and support adoption.
- Develop competitive insights and articulate differentiated value across customer segments.
- Create and maintain product collateral, including landing pages, sales decks, one-pagers, and in-app messaging.
- Conduct and synthesize customer and market research to inform positioning and roadmap.
- Support the Sales and Success teams with enablement tools and product training.
- Collaborate with the Growth and Lifecycle teams to fuel campaigns and product education.
- Work cross-functionally to ensure our brand voice and positioning are consistent across all channels.
- 5-7 years of product marketing experience in SaaS, ideally in e-commerce or martech.
- You’re a strong writer who can translate technical capabilities into clear customer value.
- You thrive in scrappy, fast-paced startup environments and enjoy building from zero to one.
- You’re analytical, customer-obsessed, and skilled at turning insights into action.
- You’re comfortable leading GTM efforts and working cross-functionally across teams.
- Bonus if you’ve worked with Shopify brands, DTC founders, or e-commerce platforms.
- High autonomy with no career ceilings.
- Challenging and interesting work.
- Amazing colleagues.
- Competitive salary and equity.
- Work remotely.
- Covered health, dental, and vision insurance.
- Regular team events and off-sites.
- Unlimited PTO and generous paid parental leave.