What are the responsibilities and job description for the Marketing Specialist position at Private Practice?
Company Description Private Practice is a growing healthcare organization dedicated to delivering personalized, high-quality care within the New York City Metropolitan Area. The practice focuses on building long-term relationships with patients through attentive service, clear communication, and evidence-based treatment. Team members collaborate closely to support both clinical operations and patient experience, contributing to a welcoming and professional environment. The organization values integrity, continuous improvement, and community engagement, offering opportunities for staff to develop their skills and advance their careers.
Role Description The Marketing Specialist is a full-time, on-site role based in the New York City Metropolitan Area. This position is responsible for planning and executing marketing initiatives that increase patient engagement, enhance brand visibility, and support practice growth. Day-to-day tasks include conducting market research, developing and implementing marketing strategies, coordinating promotional campaigns, and collaborating with clinical and administrative staff to ensure messaging is consistent and patient-centered. The Marketing Specialist will help manage digital and offline marketing channels, support community outreach, and track performance metrics to optimize marketing efforts.
Qualifications
- Candidates should possess strong Communication and Customer Service skills to engage patients, partners, and internal teams effectively.
- Candidates should possess Market Research and Marketing Strategy skills to analyze trends, identify opportunities, and design targeted campaigns.
- Candidates should possess Sales-related skills to support patient acquisition efforts and promote services in an ethical, patient-focused manner.
- Experience with digital marketing tools, social media platforms, and basic analytics is beneficial.
- Strong organizational skills, attention to detail, and the ability to manage multiple projects and deadlines are important.
- Prior experience in healthcare, professional services, or a similar environment is a plus.
- A bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience, is preferred.