What are the responsibilities and job description for the Marketing Manager position at Private Practice?
Company Description Private Practice is a locally owned healthcare provider serving individuals and families within the New York City Metropolitan Area. The practice focuses on delivering personalized, high-quality care in a welcoming, patient-centered environment. Team members collaborate closely to ensure that services are efficient, compassionate, and responsive to community needs. The organization values professionalism, clear communication, and continuous improvement, offering opportunities for staff to contribute to both clinical and operational growth. Joining the team means working in a setting where patient experience and ethical standards are prioritized.
Role Description The Marketing Manager is a part-time, on-site role based in the New York City Metropolitan Area. This role is responsible for planning and executing marketing initiatives that strengthen the practice’s visibility, support patient acquisition and retention, and promote key services. Day-to-day tasks include developing and managing marketing campaigns, overseeing social media and digital presence, coordinating local outreach and events, and maintaining brand consistency across all materials. The Marketing Manager will analyze performance metrics, prepare reports, and adjust strategies to improve results, while collaborating with clinical and administrative staff to align marketing messages with practice goals. The role also involves managing relationships with external vendors or agencies as needed and ensuring compliance with healthcare marketing regulations and privacy standards.
Qualifications
- Demonstrated experience in healthcare or small business marketing, including campaign planning, content development, and brand management.
- Strong skills in digital marketing channels, such as social media, email marketing, website updates, and basic analytics tools.
- Ability to create clear, engaging written and visual materials tailored to diverse patient populations.
- Proficiency in using marketing or design software (e.g., CRM tools, basic graphic design platforms, or marketing automation systems) is beneficial.
- Excellent organizational skills, with the ability to manage multiple projects, meet deadlines, and work independently in an on-site environment.
- Effective communication and collaboration skills for working with clinical and administrative staff and external partners.
- Knowledge of privacy and ethical standards in healthcare marketing, including sensitivity to patient confidentiality.
- Bachelor’s degree in Marketing, Communications, Business, or a related field, or equivalent relevant experience.