What are the responsibilities and job description for the Digital Strategy & Marketing Specialist position at Private Label Staff?
About the Role
We are seeking a Senior Digital Growth & Marketing Specialist to strengthen our market presence, increase brand awareness, and drive measurable digital growth. This role will lead SEO, AI-driven search visibility, website performance, digital campaigns, analytics, and market positioning, working closely with Marketing, Sales, Solutions, and technology partners.
Who Will Thrive in This Role
A strategic, analytical, and hands-on marketer who can:
- Drive B2B digital marketing and SEO strategies.
- Use data to identify opportunities and measure results.
- Understand AI search, AEO, GEO, and emerging platforms.
- Translate complex technology into compelling marketing.
- Collaborate across teams and manage multiple priorities.
What Success Looks Like
- Increased brand and digital visibility.
- Stronger organic and AI-search presence.
- Growth in qualified traffic, engagement, and conversions.
- Improved campaign performance and ROI.
- Increased marketing-attributed opportunities.
Key Responsibilities
- Develop and execute digital growth and visibility strategies.
- Own SEO, AEO, GEO, and AI-search initiatives.
- Optimize website content, landing pages, and customer journeys.
- Manage paid search, paid social, organic search, email, and partner campaigns.
- Develop content and thought-leadership strategies.
- Analyze performance, build reporting, and recommend improvements.
- Support marketing through OEM, technology, and channel partners.
- Translate technical capabilities into compelling digital content and campaigns.
Required Qualifications
- 4 years of experience in digital marketing, growth marketing, SEO, demand generation, or B2B marketing.
- Strong knowledge of technical SEO, content optimization, analytics, and search strategy.
- Understanding of AI-powered search, AEO, GEO, and generative search.
- Experience developing measurable B2B digital campaigns.
- Experience with websites/CMS platforms such as WordPress.
- Strong analytical, communication, and project-management skills.
- Ability to translate complex technical offerings into compelling marketing.
- Self-starter who can balance strategy, analysis, and execution.
Platforms & Tools: Experience with some combination of: Semrush, Google Search Console, GA4, Google Tag Manager, Google Ads, LinkedIn Campaign Manager, WordPress, HubSpot, Salesforce, AI-search/GEO tools, and generative AI platforms.
Preferred Qualifications
- Experience in VAR, MSP, cloud, cybersecurity, infrastructure, or IT services.
- Experience marketing technology to government and commercial buyers.
- Familiarity with major technology ecosystems such as AWS, Microsoft, Cisco, Google Cloud, Dell, HPE, or Broadcom/VMware.
- Experience with ABM or OEM/channel marketing.
Physical Requirements
- Ability to work in an office or standard business environment.
- Prolonged periods of sitting and computer use may be required.